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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


The strategic role of IT in designing employee experiences

Never before has IT been so essential for businesses. It connects us with colleagues and customers, increases productivity and helps us deliver our best work. While most of us are in lockdown duri...

By Qualtrics


Survey ranking questions: Definition, examples and dos and don’ts

Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...

By Qualtrics


How socioeconomics is impacting your workforce: What every leader should know

History has shown that in uncertain times, social and economic factors impact the workforce at high levels. As personal and professional begin to overlap for most employees — these outside factors w...

By Qualtrics


Market research vs. marketing research — What's the difference?

Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...

By Qualtrics


5 Common errors in the research process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...

By Qualtrics


How to measure service quality

It’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are contin...

By Qualtrics


The other COVID-19 crisis: Mental health

Social isolation, employment uncertainty, and the virus itself have combined to shock the health and wellbeing of employees around the world. And while leaders are rightly focused on the physical effe...

By Qualtrics


How ready are we to work from home?

The COVID-19 pandemic is rapidly changing the way we work. The U.S. federal government first issued nationwide social distancing guidelines on March 16. Employers that could encouraged their employees...

By Qualtrics


Listening is more important than ever: Qualtrics is now offering its survey software for free

Over the past several weeks, our world has changed and we are all adjusting to a new normal. With the evolving situation surrounding COVID-19, organizations and governments are taking unprecedented st...

By Qualtrics


4 ways to build a positive experience for teams new to remote work

We’re working in a brand new normal, and we all have to get the experience right. At Qualtrics, to limit the spread COVID-19, we have implemented Mandatory Work from Home across our 25 global off...

By Qualtrics


How to keep remote employees engaged in 2022

More employees are working at home during Covid-19 than ever before. How can organizations keep up with their remote employees’ requests for more culture and flexible support? It’s clear that r...

By Qualtrics


9 essential traits of effective managers (and how HR can help)

To roll out an employee experience (EX) initiative is to fully appreciate the impact people leaders have in your organization. Not only are managers the “boots on the ground” of any EX plan, but t...

By Qualtrics


5 easy ways to use customer testimonials in your marketing efforts today

This is a guest post from our friend, Jordan Wahl, of G2 Crowd  Let’s face it – building strong brand equity isn’t easy nor can it be done alone. It’s more than the work of one mastermi...

By Qualtrics


Citing Qualtrics in academic research

Let’s be honest: the worst part of any academic project is citing your sources, and with so many rotating paper formats, most of us leave writing citations to the last minute. We’ve got you covere...

By Qualtrics