Qualtrics

Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics


Ask the experts: 3 answers to popular B2B CX questions

The disruption of 2020 caused new behaviors, new purchase drivers, and new consumer expectations. We asked a panel of experts for their advice on managing the new challenges of CX for B2B. Hear mor...

12min read


New Research: Vaccine policies may determine whether employees stay or go

How do employees feel about mandatory vaccinations and how can organizations address the new federal mandate while addressing the concerns and requirements of employees? In this article, we share our ...

13min read


Quest Diagnostics: Empowering patients through experiences and information

Patients have more choice than ever before – in everything from their doctors to the type of lab work they get. To secure customer loyalty – and elevate the care journey – healthcare organizatio...

7min read


MMA Deep Dive: The trends shaping consumer experience

Josh Lee, VP, Head of Digital CX, Fashionphile was joined by Bruce Temkin, CCXP, XMP, Director of Qualtrics XM Institute to discuss the trends shaping consumer experience and what they mean for brands...

5min read


How to host more inclusive meetings

Hybrid and remote work has accelerated the need for inclusive meetings where employees, no matter where they are, feel welcome to contribute their ideas. Get started designing inclusive meetings with ...

7min read


The future of work will be defined by flexibility, mental health resources and leadership opportunities for women

The pandemic has been hard enough on working parents, who have adjusted and readjusted to daycare closures, at-home schooling, and workplace changes. What’s more, nearly half of employed moms and da...

7min read


Certified Questions: Expert-designed, more reliable results

Certified Questions prepare organizations to be inclusive and exhaustive, without exhausting your targeted audience. In the world of research, it has become imperative that we capture the right voi...

3min read


From measurement to management: why investing in improving relationship health pays dividends

Learn why customer relationship measurement isn’t enough - and why customer relationship health management is the new way to create impactful experiences. Customer relationships form the heart of...

6min read


Why CIOs will be at the center of future of work strategies

The pandemic changed the digital work experience forever. For more than a year, the only way many teams have been able to onboard new team members, interact with colleagues, or get things done at work...

7min read


How experiences have changed for the better (plus the 8 we’ll never let go of)

We’ve had to change a lot in the past year, but some of the changes we’ve experienced have been for the better. From remote meetings to streaming workouts, virtual experiences mean more people can...

6min read


Here’s what leaders should know before designing the workplace of the future

More than a year ago, we commandeered couches and erected office nooks in our bedrooms as we hunkered down to work from home for what (we assumed) would be a few months, at the most. Now, many of us a...

7min read


Meet our powerful experience design tool - DesignXM

As organizations around the world look to re-think the experiences they deliver moving forward, we’re excited to announce DesignXM — a powerful new research and testing engine for experience desig...

5min read


Meet the new and improved XM Community experience

This week, our 20,000-member XM Community will have access to a fresh look and feel, and functionality that makes it easier than ever to connect with your peers, make your voice heard on product impro...

3min read


Tech in the ‘anywhere’ workplace

The coronavirus pandemic has shown us that we don’t need to be in an office to do our work. We think ‘work from anywhere’ will be here to stay. Here’s why... Even before the coronavirus pan...

8min read


How Asana keeps pace in a quickly changing market, with Brand Experience Management

Asana’s market position in a newly created category requires a greater focus on brand experience. As Market Research Program Lead, Debra Bunyan has spearheaded efforts to gain insights from external...

7min read