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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics

Psychological safety in the workplace

When employees feel safe to challenge the status quo, they bring new, innovative ideas to the table. But without psychological safety at work, your employees won’t speak up – and your organization...

By Qualtrics

Countries ranked by the percentage of the workforce who are women

Which nations around the world have the most women in the workforce? See how 180 countries rank for their percentages of female workers in this chart created by the Qualtrics team. The women in the...

By Qualtrics

Which brands have the most loyal customers?

Many companies will do anything they can to get insights into what compels customers to make their purchasing decisions. From analyzing customer behavior and market research to website analytics, lear...

By Qualtrics

Seats upright, trays stowed: Virgin Australia takes off with customer-led innovation

Virgin Australia had been a fierce competitor in the Australian aviation landscape for more than 20 years when the global pandemic rocked the world. Here’s how the airline doubled down on customer-c...

By Qualtrics

The diversity of the top 50 Fortune 500 CEOs over time

Corporate America is historically known for having a majority of white male CEOs, particularly Fortune 500 CEOs. While the corporate world still has a long way to go to be more inclusive, in recent ye...

By Qualtrics

IDC names Qualtrics a leader in employee experience

The results of IDC MarketScape: Worldwide Employee Experience 2023 Vendor Assessment are in, and Qualtrics have been named a ‘Leader’ in this year’s report. See why they named us a Leader and le...

By Qualtrics

How Rivian is revolutionizing the EV purchasing experience

Rivian is completely revolutionizing the electric vehicle (EV) market, and in the process, they’re also innovating on the experience of purchasing a new vehicle. Find out why they’re a Breakthroug...

By Qualtrics

The fresh insights people: Scaling research at Woolworths Group

With an average of over 20,000 products in each of its 1,250+ stores that sees 23 million visitors per week, there’s a lot the Woolworths Group wants to know to better serve their customers. Learn h...

By Qualtrics

Small tasks, big ambitions: How Airtasker designed a brand for global growth

Italian lessons? Chef for a birthday party? Kill a spider for you? Airtasker is known as THE platform to get anything done. At X4 on Tour Sydney, Angeline Lee (Vice President - Brand, Airtasker) revea...

By Qualtrics

Bank less, delight more: How Bankwest built an engine room for customer obsession

When a bank promises “less BS” - bank stuff, that is - you know that it’s got customers at the heart of the organisation. At the recent X4 on Tour Sydney event, Dr. Jarrad Dunning (Head of Marke...

By Qualtrics

HR and people teams trends in 2023

We asked almost 1,000 HR leaders to share their insights, experiences, challenges and priorities for the year ahead. Here’s what they had to say — and what HR trends organizations should focus on....

By Qualtrics

25 customer service quotes to inspire your team

Take these 25 customer service quotes to your next meeting to help inspire you and your team to take your customer service program to the next level. Customer service is fundamental to delivering a...

By Qualtrics

Sample size calculator

Sample size calculator Confidence Level: 90% 95% 99% Population Size: Margin of Error: 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Ideal Sample Size: What proportion of the ta...

By Qualtrics

18 innovations on the XM Platform launching at X4 2023

At X4 2023, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and to co-create the future of XM. We also got the opportunity to lift...

By Qualtrics

50 examples of strong company core values

In today’s world of work, being employed isn’t just about having a job: it’s part of a person’s value system. It’s essential that company core values chime with employees’ values to mainta...

By Qualtrics