Qualtrics

Author Bio

Qualtrics is an experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States with offices around the world.

Articles written by Qualtrics


New at X4: See the Employee Experience innovations from X4 2019

X4 2019 saw HR professionals from around the world gather to hear from the brands creating breakthroughs in Experience Management including Patagonia, Sephora, Zillow Group, Riot Games and Coca-Cola. ...

6 min read


5 easy ways to use customer testimonials in your marketing efforts today

This is a guest post from our friend, Jordan Wahl, of G2 Crowd    Let’s face it – building strong brand equity isn’t easy nor can it be done alone. It’s more than the work of on...

7 min read


Check out all the customer experience innovations from X4 2019

X4 2019 saw over 10,000 of the world’s Experience Management leaders gather in Salt Lake City for the biggest XM event ever seen. And for customer experience teams it was a chance to get a look at t...

8 min read


X4 2019 recap, day two: was that okay?

X4 Experience Management Summit 2020 - March 10-13. Book Your Spot Today! Register Now  Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branso...

5 min read


How to make X-Data your competitive advantage

At X4 2019, we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a...

5 min read


X4 2019 recap, day one: taking on giants, magic beans & more

X4 Experience Management Summit 2020 - March 10-13. Book Your Spot Today! Register Now  As Ryan Smith said in his opening keynote, the X4 Summit’s mission is to break down ex...

4 min read


What next for Customer Experience? How we’re taking CX to the next level in 2019

Simply having a customer experience management program is no longer a competitive advantage on it’s own - when it comes to competing on experiences, it’s table stakes. In a recent study we cond...

5 min read


25 Employee Experience thought leaders to follow on Twitter

Successful companies understand that the key to winning customers starts with their employees. In fact, searches for employee experience have risen by 270% in the past 5 years, as companies continue t...

11 min read


Qualtrics Announces the Acquisition of the Leading CX Thought Leader, Temkin Group

Today, Qualtrics announced the acquisition of the leading CX thought leader, Temkin Group. In addition, Qualtrics announced the Qualtrics XM Institute with the goal to create the world’s premier cen...

1 min read


10 powerful quotes on leadership to inspire your organization

A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership develo...

3 min read


5 Essential Steps to Mastering Customer Intelligence

Sometimes we all just need a friend who will listen to what we have to say. But listening to your customers from a business perspective takes on a much more active role than just listening. Thats whe...

5 min read


How Your Team Can Create An Exceptional Game Day Experience

Only one team wins the championship, but year after year fans buy season tickets to experience the energy of the stadium, the thrill of a close game, and the camaraderie of being part of a passionate ...

7 min read


15 Tips to Streamline your Digital Ad Testing

This is a guest post by Tony Mickelsen, Senior Digital Marketing Specialist for Lucidpress The how of digital ad testing matters. Just doing it here and there is not enough. Why? Because at the ...

12 min read


Citing Qualtrics in Academic Research

Let’s be honest: the worst part of any academic project is citing your sources, and with so many rotating paper formats, most of us leave writing citations to the last minute. We’ve got you covere...

1 min read


Introducing the Qualtrics Community Platform

For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics C...

4 min read