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Author Bio

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Articles written by Qualtrics

Unraveling the paradox of choice

Is less finally more? Can we complete a Costco run in less than an hour? If not, why?  Today, we answer these important questions. If you’ve yet to visit a Costco, we’ve some age-old wisdo...

6min read

What's the deal with the $4.99 rotisserie chicken?

You can buy almost anything at Costco: caskets, medicine, TVs, even weird jumbo-sized ketchup — but at the back of the store is one of its most prized and coveted items… The Kirkland Signature ...

6min read

Future of the metaverse: Advertising insights from marketers and consumers

While some marketing pros and consumers are unsure of the metaverse, 59% of marketers who are currently advertising on the metaverse say it is their most successful channel It may seem like a conce...

5min read

Qualtrics and ServiceNow: Feedback-driven technology experiences for a new era of work

Technology has long been a central part of the employee experience. Qualtrics research shows that when employees are satisfied with their IT services and technology experience they are 230% more engag...

8min read

Make your research easy with the Stats iQ + R Integration

Here at Qualtrics, we always talk about designing new experiences for your customers. That experience could be a product, service or an offering that really stands out and creates differentiated value...

5min read

New Research: Customer Service Agents Share Thoughts from the Front Lines of the Economic Downturn

Sixty percent of customer service agents said customers became more rude and aggressive during the pandemic, and one in five (20%) think about quitting every week, according to new research from Qualt...

5min read

How technology is transforming market research

If there’s one thing that’s universal, it’s the desire to be heard and understood — and in the digital-first world of today, it’s never been more important for brands and businesses to keep ...

11min read

The changing role of the market researcher

Digital transformation has empowered research teams and organizations across the globe, while the pandemic has highlighted the need for deeper insights.  And we’ve all felt it. From advanced sta...

9min read

7 things your social listening software should do

Social media listening is a comprehensive undertaking for businesses, but it doesn’t need to be intimidating with the right tools. Read on to see how you can make the most of your social listening s...

9min read

Applying pandemic-born processes to a long-term population health strategy

The pandemic forced public health agencies to modernize, automate, and scale faster than anyone could have imagined. The lessons learned during these challenging times have led to permanent improvemen...

7min read

Reading between the lines: How the City of Kitchener is improving services by listening to its citizens

When leaders of the City of Kitchener in Ontario, Canada set out to understand their customers’ satisfaction with the process of requesting a monthly parking permit online, they discovered something...

5min read

The key to successful CX transformation

In an age where connection has become both easier and more complex, human beings continue to desire to be heard and understood. We want to be sure that what we’re saying has an impact, and that our ...

5min read

Five behaviors of purpose-driven leaders

Insights from conversations on the Breakthrough Builders podcast We recently had the chance to host several great leaders on the Breakthrough Builders podcast: Todd Kaplan, CMO at PepsiCo; Kim Male...

17min read

How upstream thinking saved Expedia millions

Being proactive is essential for any business looking to achieve success, but one of the greatest challenges is overcoming the cycle of response. More often than not, businesses spend a considerabl...

8min read

Solving EX & CX problems before they happen

Taking a more proactive approach to solving customer and employee experience challenges. Today, the key to good business is empathy. Whether they’re customers or employees, understanding what pe...

5min read