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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


How Rivian is revolutionizing the EV purchasing experience

Rivian is completely revolutionizing the electric vehicle (EV) market, and in the process, they’re also innovating on the experience of purchasing a new vehicle. Find out why they’re a Breakthroug...

By Qualtrics


7 reasons Disney Streaming is an XM leader

The Walt Disney Company has long been the gold standard when it comes to experiences. And with their streaming service, they’ve infused “Disney magic” with next-level home-entertainment experien...

By Qualtrics


The fresh insights people: Scaling research at Woolworths Group

With an average of over 20,000 products in each of its 1,250+ stores that sees 23 million visitors per week, there’s a lot the Woolworths Group wants to know to better serve their customers. Learn h...

By Qualtrics


Small tasks, big ambitions: How Airtasker designed a brand for global growth

Italian lessons? Chef for a birthday party? Kill a spider for you? Airtasker is known as THE platform to get anything done. At X4 on Tour Sydney, Angeline Lee (Vice President - Brand, Airtasker) revea...

By Qualtrics


How Xero inspired a CX transformation to win more hearts

In 2006, a New Zealand tech start-up disrupted the global accounting industry with its cloud-based accounting software solution. At the recent X4 on Tour Sydney event, Amanda Bourke (General Manager, ...

By Qualtrics


Bank less, delight more: How Bankwest built an engine room for customer obsession

When a bank promises “less BS” - bank stuff, that is - you know that it’s got customers at the heart of the organisation. At the recent X4 on Tour Sydney event, Dr. Jarrad Dunning (Head of Marke...

By Qualtrics


How Qualtrics Helps Three Local Governments Drive Better Outcomes Through Data Insights

In today's data-driven world, government agencies need quick and effective insights to make informed decisions. This puts government researchers under pressure to generate insights faster. Let's explo...

By Qualtrics


HR and people teams trends in 2023

We asked almost 1,000 HR leaders to share their insights, experiences, challenges and priorities for the year ahead. Here’s what they had to say — and what HR trends organizations should focus on....

By Qualtrics


Qualtrics Announces General Availability of New Frontline Care Solutions

At this year’s Qualtrics X4 summit, we demonstrated to more than 10,000 attendees how Qualtrics technology is empowering organizations to create a new operating model for customer care. Change is co...

By Qualtrics


Gender experience gaps at work: where they are, and how to close them

We have all heard it before — experiences at work are different for men than they are for women. While some may see it, and some feel it, as we design work experiences, it’s important to use the d...

By Qualtrics


25 customer service quotes to inspire your team

Take these 25 customer service quotes to your next meeting to help inspire you and your team to take your customer service program to the next level. Customer service is fundamental to delivering a...

By Qualtrics


Sample size calculator

Sample size calculator Confidence Level: 90% 95% 99% Population Size: Margin of Error: 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Ideal Sample Size: What proportion of the ta...

By Qualtrics


X4 2023: Bring your frontline to the forefront

X4 2023 saw more than 10,000 XM leaders come together to experience 3 days of inspirational keynotes, more than 125 breakout sessions from the world’s biggest brands, and 18 new innovations launched...

By Qualtrics


X4 2023: See the XM innovations unveiled for customer research, marketing, and insights teams

X4 2023 saw more than 8,000 XM leaders come together to experience 3 days of inspirational keynotes, more than 80 stories from the world’s biggest brands, and 18 new innovations launched on the XM P...

By Qualtrics


18 innovations on the XM Platform launching at X4 2023

At X4 2023, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and to co-create the future of XM. We also got the opportunity to lift...

By Qualtrics