Posts by Qualtrics


X4 2019 recap, day two: was that okay?

Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branson and President Barack Obama, is that they are undoubtedly tough acts to follow. But not if you’re—you know—Oprah. (more on her incredible keynote later) First, an admission: even after a great first day, we had room to improve the […]

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How to make X-Data your competitive advantage

At X4 2019, we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a few. These brands have equipped their businesses with the tools they need to turn Experience Data (X-Data) into a competitive advantage. […]

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X4 2019 recap, day one: taking on giants, magic beans & more

As Ryan Smith said in his opening keynote, the X4 Summit’s mission is to break down experience breakthroughs. And who better to kick off our exploration of breakthroughs on X4 Mainstage than a visionary entrepreneur, philanthropist, and adventurer? Sir Richard Branson If you’re going to take on a giant, you have to be palpably better. […]

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Qualtrics Announces the Acquisition of the Leading CX Thought Leader, Temkin Group

Today, Qualtrics announced the acquisition of the leading CX thought leader, Temkin Group. In addition, Qualtrics announced the Qualtrics XM Institute with the goal to create the world’s premier center of excellence for all things experience management (XM). Bruce Temkin will be leading the Institute. In a blog post today, Bruce Temkin stated: “While we […]

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10 powerful quotes on leadership to inspire your organization

A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership development, we gathered a few quotes about leadership from noteworthy leaders, helping us define what separates good leaders from great ones. Share these leadership quotes with your team members and managers […]

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5 Essential Steps to Mastering Customer Intelligence

Sometimes we all just need a friend who will listen to what we have to say. But listening to your customers from a business perspective takes on a much more active role than just listening. Thats where customer intelligence comes in. If you are wondering if you understand your customers, take a minute to ask yourself […]

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Market Research vs. Marketing Research — What’s the Difference?

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core difference between Market Research and Marketing Research is the scope of the concept. First, Market Research is a more narrow concept because it is research focused on […]

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