- Make your product easier to sell
- Turn your product into a brand advertisement
- Drive brand growth
Discover which names best represent your brand
Your personal open text interpreter
You don’t need to pay an intern to read and analyze all of your open text. Put the power of machine learning to work to automatically categorize and rank your open text responses. Discover which product names evoke emotions consistent with your brand strategy and fail to deliver your intended message.
Crucial insights from your target market
Enticing the right audience with your product name starts with engaging with them. Test your brand and product names with your target market before launching. From general population to environmental enthusiasts to affluent online shoppers, we’ve got you covered. Qualtrics can help you build the ideal panel of respondents to give you an accurate view of name performance.
What is product naming research?Learn about product naming studies
Much like it sounds, name research helps identify the best name for a company, product, or service. A study in the Journal of Consumer Psychology revealed that consumers who name products are more likely to purchase or consider them. By screening and testing your names with real and potential customers, you can have greater confidence that you’ve picked the ideal candidate.