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Concept Testing Program Concept Testing Program

XM Solution Automated Project

Concept Testing Program

Capture real-time feedback on your product concept early in your development by evaluating the strengths and weaknesses of potential products or services. ideas.

Core Experience

Product Experience

Created By



Included with License


Monadic and Sequential Monadic

The concept testing program allows you to test product concepts early on in their development to prioritize your research and development investments on the most promising products and services.

Concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service. Create a concept database to easily compare which concepts are most likely to turn into breakthrough products.

Outcomes Delivered

  • Identify your strongest and weakest product concepts
  •  Surface areas for optimization before launch
  •  Understand how different groups react to product concepts

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Choose the right methodology

Choose either monadic (one concept test) or sequential monadic (multiple concept tests) methodologies. Leverage a pre-built, expert-designed survey to help you get the right insights.

Understand purchase intent

Understand which concept your target audience will be most likely to purchase.

Build your own concept testing library

Automatically view all of your concepts via a pre-built dashboard to understand how new concept tests compare and identify which concepts are likely to perform well in the market.

What You Get

Expert-built Surveys

An expert-built concept test survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For concept testing, the number of respondents is typically based on the approach and number of concepts.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Dashboard

Get instant analysis of your data. Pre-built dashboards help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • Dashboard format for easy sharing and comparison

Additional Resources

  1. Article: 5 Key Questions to Help You Plan Your Product Concept Test
  2. Article: The ultimate guide to concept testing

Solution Details

Required License: DesignXM



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