Product Concept Test Product Concept Test

XM Solution Automated Project

Product Concept Test

Focus your product development investment by capturing real-time feedback on your product concept early in your development and evaluate the strengths and weaknesses of potential ideas.

Core Experience

Product Experience

Created By



Included with License


Concept Testing

Concept testing allows you to test out potential new products early on in their development, before you invest heavily in them. It takes real-time feedback on your product concept early in your development and evaluates the strengths and weaknesses of potential ideas. It means you can focus your resources on the ideas with the most potential and save time and budget by scrapping the ones that are less likely to be successful.

Concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service.

Outcomes Delivered

  • Identify your strongest and weakest product ideas
  • Understand how different groups react to product concepts
  • Prioritize product gaps

Category Tags

Most likely to purchase
Understand which concept your target audience will be most likely to purchase.

Qualitative feedback

Collect qualitative insights for your concepts to help further refine your ideas and focus on features and functionality that most appeal to potential customers.

What You Get

Expert-built Surveys

An expert-built concept test survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For concept testing, the number of respondents is typically based on the approach and number of concepts.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Resources

  1. Article: 5 Key Questions to Help You Plan Your Product Concept Test
  2. Article: The Guide to Product Testing: Test Concepts, Find Features

Solution Details

Required License: Research Core 3



Category Tags

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