Qualtrics customer experience maturity model
Qualtrics uses a 3 phase approach to implement and grow your Digital CX program:
- Deploy CX transactional surveys across digital channels to establish a baseline and identify areas for improvement
- Deep dive on most important/impactful customer journeys (e.g. digital purchase experience, mobile app usability)
- Establish closed loop ticketing and action planning initiatives to resolve issues and reinforce change in the organization
Once you’re up and running, you’ll receive access to any new additional surveys, dashboards, new features, and industry benchmarks as soon as they’re released.