Brand Experience

The latest brand stories and insights

Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.


eBook: Brand Tracker Toolkit

Instant Download

How to Build Your Own Interactive Quiz

Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last wee...

By Rachel Barker


How to Keep Your Surveys Out of the Spam Folder

You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to...

By Braydon Anderson


Profiling survey questions: A template you can use right away

A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ expe...

By Braydon Anderson


Biased data are bad data: How to think about question order

The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...

By Dave Vannette


4 Key Steps to Recruiting Your Own Research Panel

In a previous Panel Management blog post, we discussed why your organization should have an in-house research panel. With access to your own research panel you can do more research, gain faster insigh...

By Braydon Anderson


Timing: A Secret Weapon

The Timing question type may be the most underutilized feature that Qualtrics offers, but it delivers unbeatable insight and control of the online survey experience. Imagine that you have a three-m...

By Kyle Francis

Subscribe to the Experience Matters blog

Stay up to date with the latest XM thought leadership, tips and news.