Brand Experience
The latest brand stories and insights
Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.
Crate & Barrel on experience gaps: why they occur and how to close them
Experience gaps occur when a brand fails to meet expectations at any point along the customer journey. It could be a big brand disaster: “I didn’t expect the shop assistant to kick me in the sh...
By Jared Gardner
Brand-building tips from Stance founder and CEO Jeff Kearl
The answer to a single question can determine your brand’s success for years to come. “What is the nature of your business?” Your answer tells consumers how your brand is different to co...
By Ross Lambert
5 easy ways to use customer testimonials in your marketing efforts today
This is a guest post from our friend, Jordan Wahl, of G2 Crowd Let’s face it – building strong brand equity isn’t easy nor can it be done alone. It’s more than the work of one mastermi...
By Qualtrics
X4 2019 recap, day two: was that okay?
Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branson and President Barack Obama, is that they are undoubtedly tough acts to follow. But not if you’re—yo...
By Qualtrics
See all the XM Platform Innovations from X4 2019
X4 Experience Management Summit 2020 - March 10-13. Book Your Spot Today! Register Now What an incredible event at X4! I’ve been to many events in my career, but this was ha...
By Jared Gardner
eBook: Brand Tracker Toolkit
Instant DownloadHow to make X-Data your competitive advantage
At X4 2019, we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a...
By Qualtrics
X4 2019 recap, day one: taking on giants, magic beans & more
As Ryan Smith said in his opening keynote, the X4 Summit’s mission is to break down experience breakthroughs. And who better to kick off our exploration of breakthroughs on X4 Mainstage than a visio...
By Qualtrics
10 brand and marketing conferences you can (still) attend in 2021
Got WiFi? Then the world’s conferences can come to you. Attending a conference is one of the best ways to update your knowledge and broaden your perspective by connecting with experts in branding an...
By Harry Gough
The top market research conferences to attend in 2020
Want smarter and faster insights? Need to get up to date on the latest in market research tech and automation? Qualtrics has pulled together the top market research events for 2020 that will help you ...
By Diana Kaemingk
The 10 commandments for writing good surveys and questions
In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry l...
By Sam Lloyd
Renaissance brands: Old Spice, Lego and Nintendo’s brand reinventions
Plenty of big brands no longer exist today that, not so long ago, were household names. Think Pan Am, Blockbuster Video and Compaq to name a few. It can happen to the best of them. But, perhaps mor...
By Jack Davies
An introduction to MaxDiff analysis & design
Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and power of this feature in Qualtrics CoreXM. I...
By Tim Daly
15 Tips to streamline your digital ad testing
The how of digital ad testing matters. Just doing it here and there is not enough. Why? Because at the heart of ad testing is information. Specifically, information on your prospects, customers, pr...
By Qualtrics
How to label response scale points in your survey to avoid misdirecting respondents
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...
By Dave Vannette
Survey Straightlining: What is it? How can it hurt you? And how to protect against it.
Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. &n...
By Dave Vannette
Why Using Grid Questions Is Probably Hurting Your Data
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web survey...
By Dave Vannette
How to Build Your Own Interactive Quiz
Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last wee...
By Rachel Barker
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