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An introduction to MaxDiff analysis & design

Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and power of this feature in Qualtrics CoreXM. I...

By Tim Daly


How to label response scale points in your survey to avoid misdirecting respondents

Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...

By Dave Vannette


Survey Straightlining: What is it? How can it hurt you? And how to protect against it.

Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. Mo...

By Dave Vannette


Why Using Grid Questions Is Probably Hurting Your Data

Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web survey...

By Dave Vannette


How to Build Your Own Interactive Quiz

Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last wee...

By Rachel Barker


How to Keep Your Surveys Out of the Spam Folder

You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to...

By Braydon Anderson

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