Brand Experience
The latest brand stories and insights
Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.
What is Brand Image and how do you measure it
In 2006, Blake Mycoskie witnessed the hardships children without shoes had in Argentina, and developed Tom’s shoes, a company that gives one pair of shoes to a child in need for every pair sold. You...
By Diana Kaemingk
Crate & Barrel on experience gaps: why they occur and how to close them
Experience gaps occur when a brand fails to meet expectations at any point along the customer journey. It could be a big brand disaster: “I didn’t expect the shop assistant to kick me in the sh...
By Jared Gardner
5 easy ways to use customer testimonials in your marketing efforts today
This is a guest post from our friend, Jordan Wahl, of G2 Crowd Let’s face it – building strong brand equity isn’t easy nor can it be done alone. It’s more than the work of one mastermi...
By Qualtrics
10 brand and marketing conferences you can (still) attend in 2021
Got WiFi? Then the world’s conferences can come to you. Attending a conference is one of the best ways to update your knowledge and broaden your perspective by connecting with experts in branding an...
By Harry Gough
The top market research conferences to attend in 2020
Want smarter and faster insights? Need to get up to date on the latest in market research tech and automation? Qualtrics has pulled together the top market research events for 2020 that will help you ...
By Diana Kaemingk
eBook: Brand Tracker Toolkit
Instant DownloadAn introduction to MaxDiff analysis & design
Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and power of this feature in Qualtrics CoreXM. I...
By Tim Daly
How to label response scale points in your survey to avoid misdirecting respondents
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...
By Dave Vannette
Survey Straightlining: What is it? How can it hurt you? And how to protect against it.
Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. Mo...
By Dave Vannette
Why Using Grid Questions Is Probably Hurting Your Data
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web survey...
By Dave Vannette
How to Build Your Own Interactive Quiz
Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last wee...
By Rachel Barker
How to Keep Your Surveys Out of the Spam Folder
You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to...
By Braydon Anderson
Profiling survey questions: A template you can use right away
A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ expe...
By Braydon Anderson
Biased data are bad data: How to think about question order
The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...
By Dave Vannette
4 Key Steps to Recruiting Your Own Research Panel
In a previous Panel Management blog post, we discussed why your organization should have an in-house research panel. With access to your own research panel you can do more research, gain faster insigh...
By Braydon Anderson
Timing: A Secret Weapon
The Timing question type may be the most underutilized feature that Qualtrics offers, but it delivers unbeatable insight and control of the online survey experience. Imagine that you have a three-m...
By Kyle Francis
Market Research Example: How Coca-Cola Lost Millions with This Mistake
In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause o...
By Scott Smith
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