Analysis and Insights
for BX Leaders

 The answer to a single question can determine your brand’s success for years to come. “What is the nature of your business?” Your answer tells consumers how your brand is different to competitors. Of course you could compete on price – but saturated and competitive markets mean you would ultimately be in a race to […]

Are your customers’ attention spans really getting shorter? New research suggests not. In fact, attention spans might just be getting longer, with more than half of respondents saying they can give a piece of content more attention today than they could a year ago. However, half also said they are more selective about the content […]

The C-Suite used to tolerate a little more ambiguity when it came to insights and market research. In a time before big data, they’d accept an insights team saying that the data “probably” means XYZ will happen. Today, every company is blessed with an abundance of data, and as a result executives expect a higher […]

This is a guest post from our friend, Jordan Wahl, of G2 Crowd    Let’s face it – building strong brand equity isn’t easy nor can it be done alone. It’s more than the work of one mastermind, and it’s more than the success of one big marketing campaign (as nice as that sounds). To […]

Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branson and President Barack Obama, is that they are undoubtedly tough acts to follow. But not if you’re—you know—Oprah. (more on her incredible keynote later) First, an admission: even after a great first day, we had room to improve the […]

What an incredible event at X4! I’ve been to many events in my career, but this was hands down the most inspirational and influential event ever. Simply put – X4 brought together research’s best of the best.  No other event can bring together this caliber of innovative research and insight professionals from industry-leading thought leaders, […]