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10 brand and marketing conferences you should attend in 2020

As brands strive to meet the needs of their consumers in an ever-changing world, the best strategy to help marketers do so can be up for debate. One of the best ways to stay at the forefront, understa...

By Harry Gough


The top market research conferences to attend in 2020

Want smarter and faster insights? Need to get up to date on the latest in market research tech and automation? Qualtrics has pulled together the top market research events for 2020 that will help you ...

By Diana Kaemingk


The 10 commandments for writing good surveys and questions

In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry l...

By Sam Lloyd


What is brand equity? How should I measure it?

A strong brand is the single most valuable asset in any business. But what exactly is meant by ‘strong brand’, and how does it relate to the popular concept of brand equity? There are at least ...

By Franck Sarrazit


Survey questions 101: Do you make these 7 mistakes?

Details, details, details. Creating surveys that yield actionable insights is about details. And writing effective survey questions is the first step. We see common mistakes that keep survey questi...

By Scott Smith


Renaissance brands: Old Spice, Lego and Nintendo’s brand reinventions

Plenty of big brands no longer exist today that, not so long ago, were household names. Think Pan Am, Blockbuster Video and Compaq to name a few. It can happen to the best of them. But, perhaps mor...

By Jack Davies

An introduction to MaxDiff analysis & design

This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu Hidden away ...

By Tim Daly


15 Tips to streamline your digital ad testing

This is a guest post by Tony Mickelsen, Senior Digital Marketing Specialist for Lucidpress The how of digital ad testing matters. Just doing it here and there is not enough. Why? Because at the ...

By Qualtrics


How to Label Response Scale Points in Your Survey to Avoid Misdirecting Respondents

Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...

By Dave Vannette


6 Ways to Pretest Your Survey Before You Send It

Time is money, and often researchers want to send their surveys to respondents as quickly as possible, many times untested. But rushing to distribute a survey can often result in unforeseen problems w...

By Dave Vannette


Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Sat...

By Scott Smith


Survey Straightlining: What is it? How can it hurt you? And how to protect against it.

Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. &n...

By Dave Vannette

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