Analysis and Insights
for BX Leaders

What an incredible event at X4! I’ve been to many events in my career, but this was hands down the most inspirational and influential event ever. Simply put – X4 brought together research’s best of the best.  No other event can bring together this caliber of innovative research and insight professionals from industry-leading thought leaders, […]

At X4 2019, we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a few. These brands have equipped their businesses with the tools they need to turn Experience Data (X-Data) into a competitive advantage. […]

As Ryan Smith said in his opening keynote, the X4 Summit’s mission is to break down experience breakthroughs. And who better to kick off our exploration of breakthroughs on X4 Mainstage than a visionary entrepreneur, philanthropist, and adventurer? Sir Richard Branson If you’re going to take on a giant, you have to be palpably better. […]

Market research is a $44.5 B market and growing. Online research is among the fastest growing parts of the market thanks to the pervasiveness of the web and the ease with which we can now collect data. However, as the world conducts more and more survey research, the issues that we see elsewhere with big […]

When it comes to surveys, how you ask each question may be just as important to your data quality as what you ask.

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copious amounts of time and thousands of dollars crafting the perfect brand message for the world. Compelling brand messaging is vital to business success and the best marketers […]