Top branding trends for 2022
2022’s branding trends will shape how your particular brand is perceived by the wider world. Nail your brand strategy with Qualtrics’ latest tips for branding in 2022. In 2022, brands are going...
By Qualtrics
How brand experience is helping this New Zealand company become the latest market disruptor
New Zealand’s picturesque Hawke’s Bay is home to one of the world’s newest disruptor companies, Rockit™ Apple. This small but mighty company, which exports apples to 30 countries across the...
By Lisa Khatri
Introducing Brand Impact Simulator
Redefine how consumers see your brand In the digital-first world of today, consumers have more purchasing options than ever. From ordering groceries to booking flights, there’s now a plethora of wa...
By Qualtrics
How Asana keeps pace in a quickly changing market, with Brand Experience Management
Asana’s market position in a newly created category requires a greater focus on brand experience. As Market Research Program Lead, Debra Bunyan has spearheaded efforts to gain insights from external...
By Qualtrics
The benefits of a strong brand
After surveying hundreds of global business leaders, a Qualtrics-commissioned study from experienced research firm Forrester Consulting has revealed in-depth benefits of business branding. Taking i...
By Franck Sarrazit
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
Understanding human behavior: The softer side of experience management
Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...
By Isabelle Zdatny
Experience management 101: The what, why, and how of XM
As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...
By Bruce Temkin
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