Brand Experience
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Get the latest advice and best practices from our brand experience experts and see the stories behind some of the world’s most iconic brands.
How to make X-Data your competitive advantage
At X4 2019, we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a...
By Qualtrics
X4 2019 recap, day one: taking on giants, magic beans & more
X4 Experience Management Summit 2020 - March 10-13. Book Your Spot Today! Register Now As Ryan Smith said in his opening keynote, the X4 Summit’s mission is to break down ex...
By Qualtrics
How AI and big data are improving research results
Market research is a $44.5 B market and growing. Online research is among the fastest growing parts of the market thanks to the pervasiveness of the web and the ease with which we can now collect data...
By Milind Kopikare
Rating or Ranking: Choosing the best question type for your data
When it comes to surveys, how you ask each question may be just as important to your data quality as what you ask. It can be tricky to decide what type of question to use to get the most useful dat...
By Dave Vannette
10 brand and marketing books to read this year
Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copio...
By Diana Kaemingk
eBook: Brand Tracker Toolkit
Instant Download10 brand and marketing conferences you should attend in 2020
As brands strive to meet the needs of their consumers in an ever-changing world, the best strategy to help marketers do so can be up for debate. One of the best ways to stay at the forefront, understa...
By Harry Gough
The top market research conferences to attend in 2020
Want smarter and faster insights? Need to get up to date on the latest in market research tech and automation? Qualtrics has pulled together the top market research events for 2020 that will help you ...
By Diana Kaemingk
The 10 commandments for writing good surveys and questions
In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry l...
By Sam Lloyd
What is brand equity? How should I measure it?
A strong brand is the single most valuable asset in any business. But what exactly is meant by ‘strong brand’, and how does it relate to the popular concept of brand equity? There are at least ...
By Franck Sarrazit
Survey questions 101: Do you make these 7 mistakes?
Details, details, details. Creating surveys that yield actionable insights is about details. And writing effective survey questions is the first step. We see common mistakes that keep survey questi...
By Scott Smith
Renaissance brands: Old Spice, Lego and Nintendo’s brand reinventions
Plenty of big brands no longer exist today that, not so long ago, were household names. Think Pan Am, Blockbuster Video and Compaq to name a few. It can happen to the best of them. But, perhaps mor...
By Jack Davies
An introduction to MaxDiff analysis & design
This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu Hidden away ...
By Tim Daly
15 Tips to streamline your digital ad testing
This is a guest post by Tony Mickelsen, Senior Digital Marketing Specialist for Lucidpress The how of digital ad testing matters. Just doing it here and there is not enough. Why? Because at the ...
By Qualtrics
How to Label Response Scale Points in Your Survey to Avoid Misdirecting Respondents
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...
By Dave Vannette
6 Ways to Pretest Your Survey Before You Send It
Time is money, and often researchers want to send their surveys to respondents as quickly as possible, many times untested. But rushing to distribute a survey can often result in unforeseen problems w...
By Dave Vannette
Demographic Survey Questions that Yield Valuable Insights
Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Sat...
By Scott Smith
Survey Straightlining: What is it? How can it hurt you? And how to protect against it.
Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. &n...
By Dave Vannette
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