How to Optimize Your Research to Navigate Business Uncertainty
Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...
By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell
Friends of FENTY: Five brand experiences based on core values
FENTY transformed the beauty industry for good, embracing diversity and inclusion to create a breakthrough brand and an incredible business. What can we learn from other brands who have led with their...
By Qualtrics
Setting a new tone for diversity
When Rihanna launched Fenty Beauty in September 2017, no one would have guessed just how much it would shake up the beauty industry. After all, superstars and celebrities come up with new business ...
By Qualtrics
How Rihanna and FENTY took celebrity
entrepreneurship
to a new level
From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...
By Qualtrics
Unraveling the paradox of choice
Is less finally more? Can we complete a Costco run in less than an hour? If not, why? Today, we answer these important questions. If you’ve yet to visit a Costco, we’ve some age-old wisdo...
By Qualtrics
Future of the metaverse: Advertising insights from marketers and consumers
While some marketing pros and consumers are unsure of the metaverse, 59% of marketers who are currently advertising on the metaverse say it is their most successful channel It may seem like a conce...
By Qualtrics
Your guide to developing a digital brand strategy
Have you ever wanted a guide that can carry you through the entire branding process? A guide that not only defines your brand but also helps you steer the ship as you navigate brand identity, offer...
By Shane Barker
8 Data-Backed Tips to Improve Your Email Marketing Strategy
In 2020, the email marketing industry was worth $7.5 billion — a figure that’s set to increase to $17.9 billion by 2027. There’s a good reason for that. Brands value email marketing becaus...
By Ioana Wilkinson
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