- Predict the effect on purchase intent
- Launch new ad campaigns with confidence
- Understand how your brand is perceived
- Get the highest ROI for your ad spend
Test ads with ease
Survey design made simple
Leverage an intuitive interface to design your ad testing survey. Qualtrics Research Core includes 100+ question types to customize your respondents’ survey experience. Whether it’s text highlighting to gauge reactions to ad copy, or interactive questions, like hot spot or heat map, Qualtrics offers numerous ways to engage your prospects so you can uncover valuable insights about what is working — or not — with your ads.
Advanced text analytics at your fingertips
Spend your time refining your ads, not reading through text comments. With just a few clicks, you’ll discover the overall reactions and impressions of your ad — including key topics and sentiments. Instantly understand which topics (like imagery or wording) to refine to ensure your next ad iteration has the greatest impact.
Instantly find respondents for your ad testing
Finding the right audience to test your ads has never been easier. If your audience requires basic demographing, we can generate a panel of respondents for you instantly. Looking for a specific audience? We can provide that for you, too.
What is Ad Testing?Learn about brand tracking
Advertising research, often referred to as ad testing, aims to determine an ad’s effectiveness based on consumer responses, feedback, and behavior. This can be done on a piece-by-piece basis, or it can be done with periodic or continuous in-market research that monitors the performance of a campaign over time.