Brand Tracking Software
Brand intelligence that keeps you ahead
Qualtrics brand tracking software gives you research-grade brand intelligence whenever you need it, so your team tests more options, moves faster than the competition, and commits media budget with confidence.
Don’t miss the opportunity to act
Don’t miss the opportunity to act
Brand health doesn't move on a quarterly schedule. It moves in news cycles, product launches, and cultural moments. By the time annual tracking data lands, it’s too late.
The brands that consistently grow aren't just measuring awareness. They're running always-on brand monitoring, connecting brand equity to revenue outcomes, and using data-driven insights to validate every marketing campaign before it goes live.
26%
of ad budgets wasted on ineffective creative (Nielsen)
$15K–$75K
cost of a single agency brand study
100%
average Qualtrics ROI w/ 1.5-year payback (Nucleus Research)
What Qualtrics brand tracking software makes possible
What Qualtrics brand tracking software makes possible
Always-on brand health tracking
Always-on brand health tracking
Move beyond annual snapshots. Qualtrics brand health tracking runs continuously, so you measure brand awareness and brand performance as they shift, not months later.
- Track brand awareness, consideration, and loyalty across your target audience with a consistent, comparable methodology
- Receive automated alerts when key indicators move
- Benchmark your brand equity against competitors, from survey data to social media signals
Connect brand equity to business outcomes
Connect brand equity to business outcomes
Awareness scores don't unlock investment. Revenue impact does. Qualtrics connects your brand health metrics to the business KPIs that matter to your leadership team.
- Link brand performance to downstream outcomes like purchase intent and customer loyalty
- Use driver analysis to identify which brand associations most influence results
- Share role-based dashboards across marketing, product, and executive stakeholders
Validate campaigns before you spend
Validate campaigns before you spend
Don't commit media budget to messaging that hasn't been tested. Qualtrics lets you screen 10–15 message options in hours using synthetic or human panels, then validate the strongest concepts with a full study before your campaign goes live.
- Screen 10–15 messaging options quickly before committing to a full panel study
- Run pre- and post-campaign measurement on the same platform, with consistent methodology
- Get results in time to influence the campaign brief, not just the post-mortem
Expert support at every stage
Expert support at every stage
Qualtrics Research Services gives you access to over 200 global experts to design, field, and consult on brand tracking programs, so you run more studies, at better quality, for less than you'd pay an agency. Get as much or as little support as you need, while your data stays in-house.
- Work with brand strategists and XM Scientists to align brand health metrics to your business objectives
- Leverage proven, benchmarkable methodologies validated across thousands of global studies
- Bring your brand tracking research in-house and run more studies on the same budget
3x
increase in average customer lifetime value
Customer count
up for the first time in years
50%
SKU reduction
2026 Global Market Research Trends Report
We've surveyed 3,000+ researchers across 15 countries to uncover four critical trends defining research in 2026. Download the comprehensive report to understand what's changing, where your organization stands, and what capabilities to prioritize for 2026.
Ready to turn brand tracking into brand growth?
Qualtrics gives your team continuous, research-grade brand intelligence so you test more options, learn faster, and commit media budget with confidence.