XM Knowledge Base
Survey Template
Online Purchase Feedback Survey
Find out how well your online shopping experience performs against customer needs and expectations.
Core Experience
Customer Experience
Created By
Qualtrics
COST
Free
Consumers now expect fast, frictionless online shopping experiences, and will quickly abandon websites that don’t meet expectations. Keep ahead of the curve with an ongoing CX program that measures online shopping experiences as they unfold.
The online shopping experience is part of a complex customer journey that plays out over multiple channels and touchpoints. But just one snag at a crucial point – maybe a slow-loading checkout page or a poor integration with a payment provider – can lead to a failure to convert, and worse, a missed opportunity to build brand loyalty.
Requesting feedback after an online purchase can help you assess whether you’re meeting your customer’s high expectations. And more importantly, it lets you know when and where you fell short so you can swiftly put things right.
Companies can:
- Assess customer experiences as soon as they happen for the most accurate data.
- Rapidly circulate feedback to whoever should act on it using online dashboards and alerts.
- Give customers an opportunity to be heard and express frustration or praise directly to you.
- Close the loop with dissatisfied customers, turning poor experiences into memorably positive ones.
Outcomes Delivered
- Actionable insights, instantly available.
- Pre-packaged questionnaire designed by experts to pinpoint the information that matters.
- An ongoing, in-depth understanding of customer preferences and expectations of your online store.
Category Tags
Three Easy Steps
- Sign up for a free account
- Select and customize the survey template
- Distribute your survey and begin analyzing results
What You Get
Expert-built Survey
An expert-built survey template preloaded with the right questions to help you save time and get results faster.
- Ph.D. designed methodology
- Prebuilt logic and survey structure
- Automated workflow
Access to Dozens of Templates
Creating a Qualtrics account instantly gives you access to 50+ survey templates that you can begin distributing right away.
We make it easy to do things like:
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