Qualtrics Blog

Forrester Research, Inc. recently published a report called Build Market Insights’ Efficiency and Influence (Feb. 2013) that discusses the new requirements for market insights professionals. As its title implies, the report proposes how market insights professionals like you can have greater influence in your organization; it conveys how you can earn a seat at the [...]

Two weeks ago, I attended the Gartner Customer 360 Summit in San Diego, CA. For those of you who weren’t able to be there, I thought I’d share three insights that I picked up at the conference. 1. Size Isn’t the Biggest Big Data Challenge At the opening keynote lecture, Gartner’s Jim Davies stated, “With [...]

That’s the question UCLA researchers set out to answer in a study examining the effectiveness of extroverts and neurotics in the workplace. They found that the status and contributions of extroverts — outgoing, enthusiastic individuals — in the workplace tend to diminish over time, while anxious, neurotic individuals surpass expectations during group tasks. Published in [...]

In last week’s post, I introduced concept testing and committed to write about how to actually conduct a test and to provide an example this week. There are several general categories of “concept tests,” so there isn’t an exact formula for how to conduct one. With that being said, I’ll write about general principles and [...]

Concept Testing — How people, without prompting, interpret a deliberately sketchy idea for a new product or service. Concept testing is most often used in concept development to test the success of a new product idea before it is marketed. Concept analysis is often used as one step in the process of providing “proof of [...]