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You’re Wrong, But Your Customers Are Right

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April 11, 2014

Q&A with Leila El Awar, Director of New Products at Hyland’sHyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest quality natural ingredients, following the strictest standards of preparation.Why did you select Qualtrics Research Suite?We have a small research team and a limited budget. We were using market research firms for a […]

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Timing: A Secret Weapon

April 04, 2014

The timing question type may be the most underutilized feature that Qualtrics offers, but it delivers unbeatable insight and control of the online survey experience. Imagine that you have a three-minute video that you want to make sure respondents watch. Well, using the auto-play feature of a video in conjunction with the timing question can […]

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Podcast: Real-World Advice for Gathering Insights Anytime, Anywhere

March 21, 2014

In this podcast, Meredith Kunza of Whistler Blackcomb details how the world-renowned ski resort captures real-time customer feedback from the slopes to the streets with online surveys, paper comment cards, kiosks, mobile surveys and email using Qualtrics Research Suite. Listening to customer feedback has increased the resort’s NPS scores by 28%! Listen in as Meredith […]

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Quick Tips to Take Your Audience on a Survey Adventure

March 18, 2014

As a kid, did you ever read the “Choose Your Own Adventure” book series? I remember spending most of my childhood outdoors, but when I was forced inside, these books helped keep the adventure going. At Qualtrics, we believe surveys should be an adventure. Using technology to take your audience on a journey can be […]

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