Bruce Temkin
Head of the Qualtrics XM Institute
Author Bio
Bruce Temkin leads the Qualtrics XM Institute and is widely viewed as an experience management (XM) visionary. He has helped executives across many of the world's leading brands dramatically improve business results by engaging the hearts and minds of their employees, customers, and partners. Given his work in establishing the discipline of CX, Bruce is often referred to as the "Godfather of Customer Experience." He co-founded and was the initial chair of the Customer Experience Professionals Association. Prior to joining Qualtrics, Bruce ran Temkin Group, a renowned research and advisory firm, and was a VP at Forrester Research, where he led many parts of the research organization, including CX, eBusiness, financial services, and B2B. He was the most-read analyst at Forrester for 13 consecutive quarters.
Attributed articles
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U.S. President Signs Executive Order on CX: Six Recommendations for Next Steps
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Should You Tie Bonuses to Employee Experience Metrics?
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Examining 10 Years of Net Promoter Scores in the U.S.
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Net Promoter Scores Partially Recover from 2020 Collapse
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The Five Essential Elements of CX Program Governance
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Five Areas for Modernizing Employee Experience Management… Right Now
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Bad Customer Experience Puts $4.7 Trillion in Global Consumer Sales at Risk
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It’s Time to Fix Five Common Broken Experiences
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Is NPS a Good Global CX Metric?
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How Do You Explain Experience Management to Senior Executives?
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Five Elements of Successful XM Ambassador Programs
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