Hui Ching Tan

Hui Ching Tan is the Head of Research Insights for APJ at Qualtrics, where she also leads the delivery of the specialized Qualtrics Edge program. Drawing on over 15 years of market research experience across the Asia-Pacific region, she plays a vital role in helping organizations navigate data fragmentation and transform complex multi-country insights into high-impact corporate strategy. At Qualtrics, Hui Ching is a central driver in modernizing the experience management (XM) space—advising executive leaders on how to harness advanced AI and synthetic data capabilities to accelerate business decisions.