Isabelle Zdatny profile picture

Isabelle Zdatny

Head of Thought Leadership

Author Bio
Isabelle is Head of Thought Leadership with the Experience Management Institute. She helps large organizations design and operate successful experience management (XM) programs by producing industry thought leadership, developing and delivering training, consulting with companies, and speaking on key XM topics and trends. She currently leads the XM Institute’s research into how companies identify, design, and deploy innovative new experiences. Other areas of expertise include digital CX design, metrics management, consumer psychology and emotions, and behavioral economics. Prior to its acquisition in 2018, Isabelle spent five years working at Temkin Group – a research, consulting, and training firm dedicated to helping many of the world’s largest brands accelerate their experience transformation efforts. Isabelle is a Certified Customer Experience Professional (CCXP) and a graduate from Wellesley College.

Attributed articles

Article

Contact center trends: The three big shifts shaping customer experience

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The five levels of technology maturity for XM programs

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The technological capabilities that power an XM platform

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Introducing the four technology pillars of an effective XM platform

Article

5 easy steps to integrate digital channels into your CX program

Article

The 4 keys to driving action with NPS feedback

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The State of B2B Customer Experience Management, 2024

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How Building Trust Improves Patient Experiences at Healthcare Organizations

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How the National Library of Medicine Uses Experimentation to Explore AI Applications

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Exploring Success, Effort, and Emotion for 23 Industries (2019-2023)

Article

NPS Starts to Stabilize in the Wake of the Pandemic

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The State of the XM Profession, 2024