James Skay Principle Product Marketing Manager Author Bio James is a Principal Product Marketing Manager at Qualtrics, with over 15 years of experience in product management, marketing, and operations across various industries and sectors. Attributed articles Article Using AI to create unrivaled customer experiences Learn More Article Conversational AI: Exploring the future of customer experience management Learn More Article Agentic AI in customer experience Learn More Article Conversational vs. Generative AI: What’s the difference? Learn More