Juliana Holterhaus
Product-Led Growth, Maturity and CX Product Science Lead, Qualtrics
Author Bio
Juliana Smith Holterhaus, PhD is the Product-Led Growth, Maturity and CX Product Science Lead at Qualtrics.
Juliana is a decision scientist with a unique combination of strategic business experience and a deep understanding of human behavior as applied to the digital space. With over 15 years of experience in digital and customer experience, she leads teams to create and deliver solutions that reach millions of customers and help organizations improve their experience management strategies. She holds a B.A, from Amherst College and a PhD in Decision Sciences from Columbia University.
Attributed articles
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Securing buy-in for digital listening: A cross-functional guide
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Customer experience optimization: How to build journey-centric CX
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The Technological Capabilities that Power an XM Platform
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The Path to Building a Modern Digital CX Program
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Five Application Areas for Digital Experience Management
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Tapping Into Five Types of Digital X-Data Collection Mechanisms
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Four XM Practices for Digitizing the Employee Experience
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Five XM Practices for Accelerating Your Digital Transformation
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