Topher Mitchell profile picture

Topher Mitchell

Author Bio
Topher is the creator of Qualtrics’ Value Advisory function, which has helped over 1,000 XM professionals to link their programs to financial outcomes. Currently leading the Center of Value, he pioneers reliable methods for securing budget, tracking value, and quantifying impact of experience-related investments. With a passion for education, Topher frequently delivers workshops and training sessions on the subject.

Attributed articles

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How to optimize your research to navigate business uncertainty

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Struggling to drive action? Conduct an insight audit

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Orienting your XM program on impact: Insight tracking

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Balancing value to your customers, employees, and business

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To be a change maker in CX, focus on business outcomes

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10 Lessons Learned from 1,000 Value Assessments

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Calculating your Experience Value at Risk