Topher Mitchell
Author Bio
Topher is the creator of Qualtrics’ Value Advisory function, which has helped over 1,000 XM professionals to link their programs to financial outcomes. Currently leading the Center of Value, he pioneers reliable methods for securing budget, tracking value, and quantifying impact of experience-related investments. With a passion for education, Topher frequently delivers workshops and training sessions on the subject.
Attributed articles
Article
Understanding customer experience ROI
Article
How to optimize your research to navigate business uncertainty
Article
Struggling to drive action? Conduct an insight audit
Article
Orienting your XM program on impact: Insight tracking
Article
Balancing value to your customers, employees, and business
Article
Customer behavior analysis: A complete guide
Article
To be a change maker in CX, focus on business outcomes
Article
10 Lessons Learned from 1,000 Value Assessments
Article