Zig Serafin

Zig Serafin is the Vice Chairman and Special Advisor of Qualtrics. He served as CEO of Qualtrics from 2020 to 2025. Zig has been instrumental in the development and launch of the experience management platform and Qualtrics AI. Zig led the company's 2021 IPO and its $12.5 billion acquisition by Silver Lake Partners and CPP Investments in 2023. He joined the company as Chief Operating Officer in 2016. Zig sits on the boards of Qualtrics and Moody's. Prior to joining Qualtrics, Zig was Corporate Vice President at Microsoft, where he led its multi-billion dollar enterprise collaboration services business that became Microsoft Teams, and the teams that developed Microsoft's artificial intelligence platform.