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Online Survey Software

Our software powers +1B surveys every year

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Over 16K brands and 99 of the top 100
business schools use Qualtrics


Get answers to your most important market, brand, customer, and product questions with survey software that can handle everything from simple questionnaires to detailed research projects for the world’s biggest brands. Design your survey with our intuitive drag-and-drop survey tool, powerful logic, 100 plus question types, and pre-built survey templates

  • Reach respondents wherever they are with surveys on mobile devices, apps, websites, chatbots and many more
  • Create and test surveys in real time and collaborate effortlessly
  • Uncover new insights with predictive intelligence and powerful statistical analysis built-in
  • Launch your survey with confidence and improve survey quality with ExpertReview-Powered by iQ
  • Integrate your surveys into your existing systems like SalesforceMarketoAdobe and many more

The most sophisticated survey software tool is also the easiest to use


Drag-and-drop simplicity for even the most advanced surveys

Choose from 100+ question types and use advanced logic, branching, quotas, API integrations into Salesforce and email triggers to build and launch your project. It’s all done in an intuitive drag-and-drop software interface that makes even the most sophisticated surveys easy to create, launch and analyze.

Complete confidence in every decision

Make better decisions with real-time insights and reports you can share in seconds. Choose from over 30 different graph types, share reports online or export survey data popular programs formats and programs like Word, Powerpoint, PDF, CSV and SPSS.

Built-in intelligence with every type of survey

ExpertReview analyzes every question in real-time and offers personalized survey design recommendations to boost response rates and get better quality data. It’s powered by iQ and applies artificial intelligence and PhD-designed best practices to give you complete confidence before you launch. And when your results come in, iQ applies detailed statistical and text analysis to get straight to the insights you need – all at the click of a button.

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Answers & insights from your audience, wherever they are

Wherever you need to gather data, our survey software solution can help. From a simple survey link you can paste anywhere, to advanced integrations with your CRM, to text message (SMS) and offline surveys, we’ll help you reach your target respondents no matter where they are.

Target the right customers with the right message

Customize your website surveys and intercepts with 20+ different targeting variables from geolocation to customer segments and site behavior. It means you can offer customized promotions to drive conversion and gather the right feedback from the right audiences at every stage in the online journey. There’s no coding or IT support required – just set your variables, upload your creative and start personalizing your digital experience.

The only survey platform you’ll ever need

From simple one-off surveys to sophisticated global experience management solutions – Qualtrics scales with your ambitions. Our survey platform powers everything from market research projects to customer experience, product testing, employee experience and brand tracking projects. Trusted by 16,000+ businesses and institutions worldwide, including over 80% of the Fortune 100, our survey software helps them optimize the four core experiences of business: customersemployeesproducts, and brands.

Enterprise level survey data security

All your data is secure with enterprise-grade security features including data encryption, redundancy, continuous network monitoring, Single Sign On (SSO) and plenty more. With US, Canada, APAC and EU data sovereignty, it’s trusted by everyone from multinational banks to Government departments.
We’re ISO 27001 certified and we are FedRAMP authorized – that’s the “gold standard” of security certification used by the U.S. Government for SaaS providers. So you can rest assured your data is in good hands.

Take control of your surveys with custom programming

Using Qualtrics’ API calls, you can apply your own custom code to automate survey creation and launch without ever touching the survey editor. Quatrics’ custom programming gives advanced researchers total flexibility at the code level for maximum speed. When you create surveys with code, you have absolute control of the logic, the question types, the embedded data, multimedia and all the other elements of your research. You don’t need to learn a new language to program in Qualtrics. Our APIs let you code in dozens of mainstream programming languages, including Python, Java, Node JS and more.

Benefits of Online Surveys


One of the best reasons to use a survey software program is that it can dramatically cut the costs of conducting one. You eliminate seemingly small expenses like printing and designing that quickly add up. But labor cost is where you’ll see the most dramatic effects. An online survey program doesn’t require hiring people to distribute and collect data, unlike a manual questionnaire. This helps you cut payroll dramatically, enabling you to conduct professional surveys with a much smaller team.

Data collection is the most tedious part of any manual survey program because of the time-consuming process. Plus, there’s the risk of recording the wrong data or losing it due to human error, which can invalidate your results. Questionnaire software eliminates these problems by transmitting responses directly from the user without anyone touching it in between. This “pure” data is then stored in a centralized server, so there’s also close to zero chance of losing it.

The faster collection also means that data is transmitted to you as soon as someone fills out the form. Hence, you can already get started extracting insights without having to wait for all your respondents to finish thus improving customer satisfaction. What’s more, most online survey platforms have built-in analytics tools that allow you to transform and display data visually using charts and graphs. And remember, because data comes in real-time, you’ll see these analytics update in real-time as well. Scaling up your survey is also easy. Feel like you don’t have enough data? Simply send more surveys, and the new responses will automatically aggregate to the old data.

Using a survey application makes it infinitely easier to find and reach your intended respondents. You can provide multiple channels, from email to social media, so that people can answer your questionnaires more conveniently. You’re also not bound by geographic limits. You can deliver an online survey to anyone in the world quickly and cost-effectively.

Ideally, your respondents should feel as relaxed as possible to get honest feedback. Because people can answer online surveys at their convenience, there’s a higher chance that they’ll be in the right state of mind when doing it. In addition, if your survey is anonymous, then that knowledge can also encourage the respondent to respond more openly without fear of judgment.

Creating surveys used to take lots of experience and a team of researchers and designers to pull off. With survey tools online, even small business owners with no experience can design and send professional surveys in minutes. Platforms like Qualtrics provide intuitive tools to help create questionnaires using simple drag-and-drop elements. They also offer templates and pre-programmed questions to make the process even easier. Finally, many platforms can analyze a survey to help improve response rates and data quality. Qualtrics, for example, uses the AI-powered ExpertReview feature to suggest changes on questions to increase chances of success

What is survey software?

Survey software is a tool used to design, send and analyze surveys online. It’s the primary method of collecting feedback at scale whether that’s a simple questionnaire or a detailed study such as customer or employee feedback as part of a more structured experience management program. Cloud-based survey technology has revolutionized the ability to get data, quickly, from a large number of respondents by automating the process of sending out surveys across a variety of channels from websites and mobile to apps, email and even chatbots. Qualtrics survey software was launched in 2002 as a way for academics to carry out sophisticated research that previously, online survey tools had been unable to handle because of the complex needs of academic research. It brought to the market advanced survey functionality and analytics that would previously have taken researchers weeks and months of work and automated it, introducing a drag-and-drop interface to make it easy to use. Today, our survey tools are now used by more than 16,000 brands around the world for everything from one-off market research projects to complete experience management programs.

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