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Jump-start your research programs with the most sophisticated online
research software. Qualtrics Strategic Research is now available on
a self-serve basis for $420/month ($5,040 billed annually) for 1,000
responses shared across all users.
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Qualtrics Surveys
Free account
Qualtrics Surveys
Qualtrics Surveys
Free account
Free account
No credit card required
Best for individuals who need feedback for every situation in one language of choice
- Single user account with 3 active surveys, 30 questions per survey
- 500 total responses
- 50+ survey templates designed by industry experts
- 8 question types
- Skip, display, and branch logic
- Limited styling options (fonts, color, templates)
Special Online Pricing: $420/month
Strategic Research
Special Online Pricing: $420/month
Strategic Research
Strategic Research
Special Online Pricing
$420/month
$5,040 billed annually for 1,000 responses shared across all users
Best for small teams, individuals, and academics that need access to qualitative and quantitative research capabilities, and don’t need a high volume of responses
- Unlimited users, surveys and questions per survey
- 1,000 responses total across all users
- 23 question types (including video/audio responses)
- 20+ pre-built, guided solutions, including Video Diaries, Conjoint, MaxDiff, Concept Testing, Market Landscape Assessment and more
- Advanced analysis, including video feedback summarization powered by generative AI, crosstabs, and statistical analysis tools
- Dashboards and highlight reels
AVAILABLE BY QUOTE ONLY: Custom pricing
Strategic Research
AVAILABLE BY QUOTE ONLY: Custom pricing
Strategic Research
Strategic Research
AVAILABLE BY QUOTE ONLY
Custom pricing
Pricing based on interactions including number of survey responses and minutes of video feedback
Best for enterprise organizations and teams that need robust qualitative and quantitative research with high volumes of responses to drive business outcomes
- Unlimited users, surveys and questions per survey
- 5,000+ responses
- 23 question types (including video/audio responses)
- 20+ pre-built, guided solutions, including Video Diaries, Conjoint, MaxDiff, Concept Testing, Market Landscape Assessment and more
- Advanced analysis, including video feedback summarization powered by generative AI, crosstabs, and statistical analysis tools
- Dashboards and highlight reels
Looking to collect customer feedback?
Launch an entry-level customer feedback program in days with Delighted by Qualtrics, an intuitive, self-service tool that makes it easy to customize surveys, share them with customers, and set up integrations with your existing tools.
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Frequently Asked Questions
Research Software
What’s the difference between the two Strategic Research options?
One buying option is only available online, with a limit of 1,000 responses shared across all users. The other option is for customers who anticipate needing a higher volume of responses or interactions and will need to contact sales for pricing.
If I sign up for the 30-day Strategic Research trial, what happens when my trial expires?
You will always have the option to upgrade your trial with a credit card, directly from your account. If you do not upgrade, after 30 days your trial account will be automatically downgraded to the Qualtrics Surveys free account. You will retain access to your surveys or responses, but will lose access to more premium Strategic Research features, such as advanced question types and advanced analytics, among others.
Does the 30-day Strategic Research trial give me access to everything included in the license?
What’s the difference between the Qualtrics Surveys free account and the Strategic Research trial?
The Qualtrics Surveys free account is designed for simple surveying, or a very basic introduction to Qualtrics’ XM platform. The Strategic Research trial is time-limited and expires after 30 days, but during the free trial period, users will have access to a wider selection of premium Strategic Research features and XM platform capabilities, including but not limited to advanced question types and advanced analytics.
What if I need more than 1,000 responses? Can I purchase additional responses online?
The online-only buying option is for customers who will need no more than 1,000 responses shared across all users. If you anticipate you will need more than 1,000 responses, our Sales team can help you find the right plan to meet your research needs.
If I sign up for a Qualtrics Surveys free account, can I opt into the Strategic Research trial or upgrade at a later date?
If you sign up for a Qualtrics Surveys free account, you will still have the option to temporarily upgrade to the 30-day Strategic Research trial from within your account. You will also have the option to purchase an online-only Strategic Research plan from within your account, with a credit card.
Still not sure what’s best for you?
Get a personalized demo of Qualtrics
Still not sure what’s best for you?
Get a personalized demo of Qualtrics