Market Research

For decisions,
not hindsight

Accomplish months of research in minutes. Make insights instantly available so your team can always take the right action when it counts.

Trusted by leading brands

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Rigorous.
Repeatable.
Responsible.

High-fidelity synthetic data gives you speed without compromising accuracy. Qualtrics lets forward-thinking research teams incorporate AI into their practice with every confidence.

Four step validation process that ensures reliable, applicable insights
AI trained on 10K+ studies and 7.5M responses, so your data remains completely private
Published methodology with regular transparency reports
Continuously updated with new research and market trends

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2026 Global Market Research Trends Report

We've surveyed 3,000+ researchers across 15 countries to uncover four critical trends defining research in 2026. Download the comprehensive report to understand what's changing, where your organization stands, and what capabilities to prioritize for 2026.

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Need more insight? Catch up with us at one of our next events

By drastically reducing research timeframes without sacrificing rigor and trust. AI is amplifying what great researchers already do best. Join Qualtrics at one of our upcoming in-person seminars.

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Live Demo

Watch Qualtrics market research in action: live monthly

Join our live demo to learn how the all-in-one market research platform helps modern researchers increase the speed and value of their research. See how you can augment your traditional studies with synthetic Edge Audiences to explore more ideas and uncover more opportunities, with no delay.