Rigorous. Repeatable. Responsible.
High-fidelity synthetic data gives you speed without compromising accuracy. Qualtrics lets forward-thinking research teams incorporate AI into their practice with every confidence:
- Four-step validation process that ensures reliable, applicable insights
- AI trained on 10K+ studies and 7.5M responses, so your data remains completely private
- Published methodology with regular transparency reports
- Continuously updated with new research and market trends
Report_
2026 Global Market Research Trends Report
We've surveyed 3,000+ researchers across 15 countries to uncover four critical trends defining research in 2026. Download the comprehensive report to understand what's changing, where your organization stands, and what capabilities to prioritize for 2026.
Leading companies are rewiring research
Leading companies are rewiring research
The true value of synthetic data isn't just in replicating what we’re already doing with human panels. It’s about going deeper to uncover new opportunities.
Senior Researcher
50%
decrease in research costs
In Qualtrics, we have found the platform that will allow us to accelerate our vision.
VP, Research, Analytics and Design
1.7K
product-improvement ideas submitted within three months
We can now recommend specific actionable steps for how to do things better, faster, cheaper and easier. We’re able to marry those recommendations with all of this data we've been collecting and present it on a very simple dashboard.
UX Research Director
CSAT gains
From UX insights
Need more insight? Catch up with us at one of our next events
By drastically reducing research timeframes without sacrificing rigor and trust, AI is amplifying what great researchers already do best. Join Qualtrics at one of our upcoming in-person seminars.
Watch Qualtrics Strategy & Research in action: live monthly
Join our live demo to learn how the all-in-one Strategy & Research platform helps modern researchers increase the speed and value of their research. See how you can augment your traditional studies with synthetic Edge Audiences to explore more ideas and uncover more opportunities, with no delay.
XM for Strategy & Research
XM for Strategy & Research