2024 global consumer trends report

Amid the buzz and excitement of AI, in 2024 organizations must not lose sight of what matters most to their success — creating genuine, human connections with their consumers. But here’s the catch — understanding how to make those connections is getting harder. Consumer feedback preferences are evolving; customer journeys are even more complex, and expectations continue to rise. Based on responses from more than 28,000 consumers across 26 countries, our 4th annual Consumer Trends Report shows just how valuable those connections really are and how you can start building them in the year ahead. Looking for our latest 2025 consumer trends report? You’ll find it here.