eBook
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The 4 AI categories shaping market research
The 4 AI categories shaping market research
The world of AI innovations is constantly evolving, and keeping up can be challenging. To ensure you’re making the most of what AI has to offer, we’ve created this guide covering the 4 key AI applications—generative, predictive, assistive, and agentic. Understanding these tools can help you accelerate research and decision-making, enabling you to move faster from data to decisions.
In this ebook, you’ll learn
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How generative, predictive, assistive, and agentic AI enhance research
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Use cases of each key AI type for researchers
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The importance of evaluating AI’s benefits and challenges for your research programs
