Maturity assessment:
Executive ambition

Experience Management (XM) success requires organizations to maintain an enterprise-wide focus on driving change over multiple years. This level of change is not possible without strong, persistent commitment from executives, who play an instrumental role in helping XM programs overcome the obstacles and inertia that inevitably set in during any large-scale transformation. This level of executive ambition must be combined with a systematic approach for embedding XM-centric capabilities across the business, which XM Institute calls the XM Operating Framework. 

To help XM professionals facilitate the leadership discussions they need to evaluate – and hopefully secure – the resources and support required to build a sustainable XM program, we have identified four drivers of XM ambition: Business Need, Value Clarity, Strategic Fit, and Executive Advocacy.