eBook
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Brand tracker toolkit

Your brand is your most valuable asset, and a brand tracker is how you measure its pulse over time. A brand tracker doesn’t need to be complicated, but it does need to be actionable. This toolkit’s 10 steps will help you understand the key setup requirements for your brand tracker so you have a holistic view of the past, present, and future of your brand.

In this eBook you’ll learn:

  • Why it’s important not to over complicate your tracker and how to keep it simple

  • How to reach the right sample

  • The right way to run a longitudinal tracker