Qualtrics named a Leader in the Gartner® Magic Quadrant™ for Voice of the Customer - five years running

Qualtrics has been named a Leader in the Gartner® Magic Quadrant™ for Voice of the Customer for the fifth consecutive year. For us, it reflects remaining true to our one commitment: turning experience data into measurable business results.

We believe Gartner confirmed what CX programs have in common: they don't just listen to customers—they connect every signal to the action that keeps them. Qualtrics is built to do exactly that.

Gartner, Magic Quadrant for Voice of the Customer Platforms, Deborah Alvord, Maria Marino, Chad Storlie, Brad Fager, Michael Maziarka, 9 March 2026

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