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2026 Global Market Research Trends Report

Last year, we confirmed that AI adoption is here to stay. This year, the story is different. Universal adoption has reset the playing field. Organizations moving deeper into specialized platforms and conversational analytics are gaining strategic influence and larger budgets. Research teams that plateau are watching both shrink.

 

To understand what separates winners from those losing ground, we gathered insights from over 3,000 researchers across 15 countries.

In this report, you’ll learn

  • Where you sit on the adoption curve determines your competitive advantage—specialized platforms and conversational analytics separate winners

  • How research agents turn stakeholders into researchers and redirect expert time toward strategy

  • Why the divide between modern and traditional researchers is widening and what it costs in budget and influence
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