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Qualitative research design handbook

Woman leading discussion about research design

In qualitative research, you’re seeking to understand the feelings and perceptions behind the number —
the why behind the what.

But to do qualitative research well, it’s important to understand the fundamentals and how best to apply qualitative techniques at every stage of the process.

This handbook outlines the basics of great qualitative research design, providing you with a clear and concise resource on everything from concept to delivery.

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In this ebook you’ll learn:


  • What qualitative analysis is and isn’t
  • The best practices for qualitative research survey design
  • Determining what data to collect and why
  • Applying qualitative techniques effectively

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