Airtasker + Qualtrics

Small tasks, big ambitions

Having built solid growth in Australia, Airtasker has big ambitions to grow 10x revenue in the next five years. The strategy? Global growth. To help, Airtasker leaned on Qualtrics to help determine its brand awareness in the UK market, size up market opportunities and define opportunities for differentiation.

Upon discovering that its brand needs to be more distinctive against incumbent competitors, the team embarked on a rebranding transformation. This goes beyond designing a new logo – it was about rallying the entire organisation behind data-driven decision-making to ensure that they can attract new customers, whilst not alienating existing users.  

Iterative approach to drive greater conversions

The Airtasker team leaned on data to iterate brand and messaging, resulting in a vibrant, distinctive brand with effective UI, increased usage intent amongst users and increased ability to personalise messaging to different customer cohorts. 

Why Qualtrics

Turn your brand into an icon
Grow market share with actionable and predictive insights that go beyond traditional brand tracking.

Move faster and smarter
Dynamic approach to brand experience management that enables rapid decisions based on real-time feedback across every touchpoint.

Act for maximum business impact
Demonstrate the real business value of your brand, uncover what strengthens it – and then act to drive increased loyalty and market share.