Qualtrics debuts as a Strong Performer in Forrester Wave™ Experience Research Platforms

Experience research is no longer just for dedicated research teams. Today, UX professionals, marketers, product managers, and CX leaders all need direct access to qualitative insights, without having to stitch together multiple tools to get there.

In its first appearance in this evaluation, Qualtrics has been named a Strong Performer in The Forrester Wave™: Experience Research Platforms, Q1 2026. Forrester’s report notes that, “Qualtrics’ vision is focused on AI-powered research that provides instant contextual insights through AI agents managing the end-to-end research flow and synthetic responses that accelerate reach to the target audience.”