Webinar
_

How to: Leveraging agentic AI and syntheticpanel research

Tuesday, Sep 30th   |  
2 PM
AEST   |  
12PM SGT & HKT I 9.30AM IST I 1PM JST & KST I 1 hour

As markets accelerate and budgets tighten, relying on slow, manual research processes with data trapped in silos is a growth risk. 

To enable better, faster decision-making, the way researchers gather business intelligence must evolve. Learn how you can get your research operations future-ready using the combined power of agentic AI and synthetic data. 


In this webinar you’ll learn

    • Reduce research costs by up to 70% and shorten collection times from weeks to minutes by tapping into synthetic data / panels
  • See how AI can simulate consumer behaviour, preferences, and decision-making

    • Combine real human experience data and predictive analytics to generate synthetic responses in minutes
    • Stay ahead of competitors with instant insights that allow you to ask anything about your competitors’ brand performance, satisfaction, purchase patterns and more
  • Automate time-consuming tasks like panel recruitment, routing and synthesis using AI

Featuring

Qualtrics Edge

Hui Ching Tan

Head of Research Insights - APJ

Hui Ching is the Head of Delivery for Edge across APJ. She has over 15 years of research experience across APAC, with a focus on multi-country research studies in sectors across various industries, including FMCG, tourism, banking, and technology.

Qualtrics Edge

Adam Caruso

Head of Sales

Adam is an accomplished commercial leader specialising in AI, synthetic data, and agentic AI. With over a decade of experience in the enterprise software space building high-performing teams and driving transformative solutions, he leads the Edge APJ team at Qualtrics to empower organisations with AI-powered insights that fuel smarter and faster decision-making and long-term growth.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
Related Content
_

Explore more resources

eBook_

2025 Global Consumer Trends Report

eBook_

2025 Global Employee Experience Trends

eBook_

2025 Global Market Research Trends Report