How to: Leveraging agentic AI and synthetic
panel research
How to: Leveraging agentic AI and synthetic
panel research
As markets accelerate and budgets tighten, relying on slow, manual research processes with data trapped in silos is a growth risk.
To enable better, faster decision-making, the way researchers gather business intelligence must evolve. Learn how you can get your research operations future-ready using the combined power of agentic AI and synthetic data.
In this webinar you’ll learn
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- Reduce research costs by up to 70% and shorten collection times from weeks to minutes by tapping into synthetic data / panels
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See how AI can simulate consumer behaviour, preferences, and decision-making
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- Combine real human experience data and predictive analytics to generate synthetic responses in minutes
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- Stay ahead of competitors with instant insights that allow you to ask anything about your competitors’ brand performance, satisfaction, purchase patterns and more
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Automate time-consuming tasks like panel recruitment, routing and synthesis using AI
How to: Leveraging agentic AI and synthetic
panel research
How to: Leveraging agentic AI and synthetic
panel research
As markets accelerate and budgets tighten, relying on slow, manual research processes with data trapped in silos is a growth risk.
To enable better, faster decision-making, the way researchers gather business intelligence must evolve. Learn how you can get your research operations future-ready using the combined power of agentic AI and synthetic data.
Featuring
Hui Ching Tan
Hui Ching is the Head of Delivery for Edge across APJ. She has over 15 years of research experience across APAC, with a focus on multi-country research studies in sectors across various industries, including FMCG, tourism, banking, and technology.
Adam Caruso
Adam is an accomplished commercial leader specialising in AI, synthetic data, and agentic AI. With over a decade of experience in the enterprise software space building high-performing teams and driving transformative solutions, he leads the Edge APJ team at Qualtrics to empower organisations with AI-powered insights that fuel smarter and faster decision-making and long-term growth.