Webinar
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The 4 market research trends shaping 2026

On-Demand   |  
20 Minutes

The research landscape has fundamentally shifted. Our 2026 trends report reveals 4 critical ways leading teams are reimagining what research can accomplish - from multiplying capacity to securing strategic influence. These aren't incremental improvements. They're breakthrough transformations that separate leaders from the rest.

Join this webinar to discover how your research team can orchestrate AI and human intelligence to conduct different kinds of research, ask bigger questions, and move earlier in the innovation cycle. 

Discover proven strategies from organisations already seeing measurable impact - bigger budgets, broader scope, and greater organisational reliance on research insights.


Join this webinar to learn

    • How AI agents are democratising insights while elevating research expertise to strategic roles 
    • Why integrated research platforms are replacing fragmented AI tool collections
    • The growing divide between teams embracing modern methods and those stuck in traditional approaches
    • How to close the perception gap separating research leadership from frontline teams

Featuring

Qualtrics Edge

Hui Ching Tan

Head of Research Insights - APJ

Hui Ching is the Head of Delivery for Edge across APJ. She has over 15 years of research experience across APAC, with a focus on multi-country research studies in sectors across various industries, including FMCG, tourism, banking, and technology.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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