Make data-driven decisions with powerful customer analytics
Empower everyone in your organisation with customer analytics that drive actions and improvements to optimise the customer experience and deliver value back to the business.
Trusted by 13,000+ brands and 99 of the top 100 business schools
Hear and understand every customer, at every meaningful touchpoint
Get a complete picture of your customer experience with powerful AI automatically reviewing all phone calls, social media, third-party review sites and frontline employees.
With XM directory, you can bring all your experience and operational data into one customer-centric system of record.
Request Demo watch demoPredictive insights at your fingertips
All your feedback is automatically analysed by Qualtrics iQ to uncover trends, patterns and make powerful predictions about customer behavior.
Tailored insights and recommended actions are automatically generated and delivered straight to the right people, so that they can focus on the actions that will drive customer satisfaction, spend, and loyalty.
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Drive actions that transform the organisation
Respond to customers quickly and deliver new, breakthrough experiences with tools that help you turn insights into actions.
From action planning tools and closed-loop ticketing to integrations with all your existing operational systems and software, such as Salesforce.com and JIRA, you’ll be able to deliver actions to the right person in organisation and embed customer centricity throughout the organisation.
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Best-in-class customer analytics
iQ analytics: Powerful AI automatically analyses all phone calls, texts, social media, third-party review sites and frontline employees.
Customer segmentation: Recommended actions are automatically generated and delivered straight to the right people, so they can on focus improving customer satisfaction, spend, and loyalty.
One platform: All experience and operational data into one customer-centric system of record.
The top rated digital customer experience (CX) software
The crowd has spoken. Qualtrics is proud to be the XM pioneer and digital CX category leader in the top right quadrant on the #1 independent software review site.
Read unbiased reviews from real customers and compare for yourself.