ENTERPRISE SURVEY SOFTWARE
The research system that powers better decisions
Qualtrics helps you get trusted answers faster, with built-in methodology, AI trained on real survey data, and one connected system your whole organisation can use.
Getting it right. In time.
Getting it right. In time.
Good things happen when your research is both fast and trustworthy. Your product launches are a hit from the start. Campaigns resonate from the first impression. And strategic bets get placed on actual evidence instead of instinct.
Survey software should do more than collect responses. It should close the gap between insight and action. That's the difference between a survey tool and a research system.
73%
of leaders say decisions are made without insight
91%
of businesses say market research data increased sales
85%
cost reduction vs agency-dependent research operations
Speed, rigour, and efficiency. You can have it all.
Speed, rigour, and efficiency. You can have it all.
Agencies bring expertise, but drain your budget. DIY tools move fast, but introduce risk. Generic AI has no research foundation. Qualtrics is the only platform that delivers everything modern researchers need to succeed.
Build any survey, from simple to sophisticated
Build any survey, from simple to sophisticated
Design professional surveys in minutes with 23 advanced question types, including video and audio responses. Every survey reaches the right people and asks the right questions—without needing a developer.
- Drag-and-drop survey builder with 50+ survey templates, 20+ pre-built solutions, smart logic, branching, and quota controls
- Research Agent guides teams through study design with methodology guardrails; results are trustworthy whether a researcher runs the study or not
- Automated review for best practices, response quality, and PII compliance
Reach any audience, on any channel
Reach any audience, on any channel
Distribute surveys via links, email, SMS, website, mobile app, QR code, or offline. Tap Qualtrics' integrated human panels, or use synthetic audiences to get directional answers in hours at a fraction of the cost.
- Integrated human panel and synthetic audience access
- Real-time response tracking and survey results dashboards
- Reach a global audience panel or segment to your exact specifications
Analyse results and share insights instantly
Analyse results and share insights instantly
Go from survey responses to decisions with over 30 graph types, real-time dashboards, and exports to CSV, Excel, SPSS, and more.
- Surface insights in hours, not weeks, with AI-assisted analysis that keeps you in control of every step
- Built-in crosstab, statistical analysis, and significance testing
- AI-powered video feedback summarisation
Connected research for compounding intelligence
Connected research for compounding intelligence
Qualtrics is the only survey platform that sits inside the same system as your customer and employee experience data. And with Research Hub, every past study is easy to surface.
- Research connected to CX, EX, and operational data natively
- Trigger surveys based on experience signals across your programs
- Prove research ROI by linking insights to measurable business outcomes
30%
Increase in likelihood to recommend
17%
Increase in Shack locations
Experience is the future of business
AI will make every business faster. But it can't recreate the trust built through thousands of aligned decisions. See how to turn experience into a lasting advantage — and give people a reason to choose you again and again.
Ready to turn survey software into a research system?
Talk to us about how Qualtrics can help your team get trusted, decision-grade insights faster, with one connected system for all your research.