Accelerate your CX Program with the Customer Journey Mapping Lab

Stop mapping customer journeys. Start managing them.

You already know your customer journey is more complex than any one person can manage. Dozens of touchpoints, multiple handoffs, friction hiding in the gaps between departments — and no single view that brings it all together.

If this sounds like your experience, join the Customer Journey Mapping Lab at X4.

In this hands-on session, you'll map an actual customer journey from end to end, pinpoint the moments where friction costs you loyalty and revenue, and load that journey directly into Qualtrics — where insight becomes action. You'll manage, measure, and act on it from a single platform.

You won't leave with a diagram on a whiteboard. You'll leave with a live journey inside your Qualtrics environment, ready to operationalize the moment you're back at your desk.

Our labs are intentionally small — built for real conversation, high-touch facilitation, and the kind of peer connections that outlast the conference.

Reserve your spot through your account representative. Labs are included with your X4 registration — no add-on fee, just add-on value. And they fill up fast.

You'll leave with a live journey. Your team will leave with a system. We'll see you there.

Here's how it works: You'll work alongside peer organizations tackling the same use case. Our product experts guide you through live implementation while you build directly in your Qualtrics environment. The person next to you is solving the same problem you are—which means real talk, real solutions, and real connections that last beyond Seattle.

You'll walk out with:

• A fully implemented feature, live in your brand
• Strategic context from NextGen CX and AI roadmap presentations
• Proven approaches from peers working similar challenges