Answer your questions with Edge Audiences Data Lab

You have a research question you've been sitting on. You need high-quality data faster than traditional methods can deliver. And every week you wait for panel recruitment is a week your competitors are already acting.

If this sounds like you, get hands-on with Edge Synthetic Data at X4.

In this lab, you'll explore how synthetic research works, discuss real use cases with peers facing similar challenges, and run a live research project designed to guide actual decision-making. You'll leave with both the technical foundation and a framework you can apply to your own research questions.

Our labs are intentionally small — built for real conversation, high-touch facilitation, and the kind of peer connections that outlast the conference.

Reserve your spot through your account representative. Labs are included with your X4 registration — no add-on fee, just add-on value. And they fill up fast.

You'll leave with a method. Your organization will leave with a velocity advantage. We'll see you there.

Here's how it works: You'll work alongside peer organizations tackling the same use case. Our product experts guide you through live implementation while you build directly in your Qualtrics environment. The person next to you is solving the same problem you are—which means real talk, real solutions, and real connections that last beyond Seattle.

You'll walk out with:

• A fully implemented feature, live in your brand
• Strategic context from NextGen CX and AI roadmap presentations
• Proven approaches from peers working similar challenges