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Qualtrics once again named a Leader for Voice of the Customer

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The voice of the customer is where all successful CX programs begin. To connect with customers and stay ahead of the competition, brands must be attuned to the ever-changing needs of those they serve, meeting them where they are to understand how they really think and feel.

This is why we’re so proud that Qualtrics has once again been named a Leader in the latest Gartner® Magic Quadrant™ for Voice of the Customer (VoC) report. Recognizing 10 providers in the global VoC market, the 2024 report also placed Qualtrics highest and furthest in vision and execution – the two axis Gartner Magic Quadrant™ recognizes vendors on.

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Download the report to learn:

  • A comprehensive overview of the global VoC market and its leading providers
  • Where Qualtrics is placed within the 10 VoC providers globally
  • Qualtrics’ capabilities, according to Gartner
  • How Qualtrics is investing to meet and exceed customer needs in the future


Gartner, Magic Quadrant™ for Voice of Customer Platforms, 31 January 2024, Michael Maziarka, et. Al.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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