Qualtrics once again named a Leader for Voice of the Customer

The voice of the customer is where all successful CX programmes begin. To connect with customers and stay ahead of the competition, brands must be attuned to the ever-changing needs of those they serve, meeting them where they are to understand how they really think and feel. 

This is why we’re so proud that Qualtrics has once again been named a Leader in the latest Gartner® Magic Quadrant™ for Voice of the Customer (VoC) report. Recognising 12 providers in the global VoC market, the 2025 report also placed Qualtrics highest and furthest in vision and execution – the two axes Gartner Magic Quadrant™ recognises vendors on. Download now to find out more.