Webinar
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Rethinking academic research: The role of AI in a modern world

On-Demand   |  
1 Hour

Join us for a practical, insight-driven session on how AI is changing the way academic research is conducted. This webinar explores how artificial intelligence is being used to improve data quality, reduce time to insight, and increase the impact of your work.

Why attend?

  • Move beyond traditional methods: Discover how AI can support and enhance—not replace—your research process.
  • Improve data quality: Learn how combining AI tools with human expertise leads to more reliable, high-quality data and stronger research outcomes.
  • Field and analyse with confidence: See how platforms like Qualtrics make it easier to collect and interpret data using AI-enhanced tools.

Who should attend?

This session is designed for academic researchers looking to understand how AI can improve research design, execution, and analysis.

Gain actionable insights from our expert team, including Sinead O'Brien, Edge Sales Lead, EMEA and Stephen Kelly, Head of Edge Services, EMEA on navigating the future of AI in academia.


What you’ll learn

    • How AI is reshaping academic research: Understand how academic research is evolving from manual processes to AI-augmented methods that enhance speed and accuracy.
    • Synthetic data demystified: Learn what synthetic data is, how leading institutions are using it, and why it’s becoming an essential tool in modern research.
    • Integrating AI into your workflow: See how platforms like Qualtrics can help you field, manage, and analyse your data more effectively with AI-driven features.

Featuring

Qualtrics Edge

Sinead O'Brien

EMEA Sales Lead

Sinead leads the EDGE commercial team, helping clients make key business decisions on market analysis, pricing, product development, and brand strategy. With a research background, she’s passionate about the future of market research and AI’s evolving role.

Qualtrics

Stephen Kelly

Head of Edge Services, EMEA

Stephen is Head of Edge Services EMEA at Qualtrics, with 15+ years in research and data. A UCD Statistics grad, he leads high-impact research delivery, drawing on his innovation, ops, and leadership experience from roles at Kantar and beyond.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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