Webinar
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AI enabled insights for the modern market research professional

On-Demand   |  
1 hour

Transform your market research with AI.

  • +    Move beyond traditional methods: Discover AI-powered solutions for real-time insights.
  • +    Maximize ROI: Learn how personalised, AI-driven data enhances customer engagement.
  • +    Leverage XM data: Shape your strategic decisions with advanced AI Synthetic data.

For senior market research leaders: Gain actionable insights from our expert team, including Stephen Kelly, Head of Edge Services, EMEA and Sinead O'Brien, Edge Sales Lead, EMEA on navigating the future of AI-driven research. 

Join us to learn

  • How AI is revolutionising research: Shift from old methods to AI-driven insights

  • Instant AI intelligence: Real-time market data, no fieldwork delays

  • Maximize ROI with AI: Personalized data for better engagement

  • Strategic XM data use: How AI can shape your business decisions

  • How to master synthetic data: Advanced analytics for audience insights

  • Expert AI guidance: Upskill for future market research needs
    • AI competitive Edge: Market insights on day one, stay ahead

  • Rapid AI analysis: Gain fast competitive market intelligence

Our expert panel

Qualtrics

Stephen Kelly

Head of Edge Services, EMEA

Stephen is Head of Edge Services EMEA at Qualtrics, with 15+ years in research and data. A UCD Statistics grad, he leads high-impact research delivery, drawing on his innovation, ops, and leadership experience from roles at Kantar and beyond.

Qualtrics Edge

Sinead O'Brien

EMEA Sales Lead

Sinead leads the EDGE commercial team, helping clients make key business decisions on market analysis, pricing, product development, and brand strategy. With a research background, she’s passionate about the future of market research and AI’s evolving role.

The world’s top brands trust Qualtrics to deliver breakthrough experiences