Webinar

Connection is everything: building customer & employee relationships that last

Tuesday, Jul 28th   |  
10 AM
BST   |  
1 Hour

How to build customer and employee relationships that last

Your customers and employees don’t want transactions, they want to feel seen, understood, and valued. In a world where AI is commoditising every touchpoint, the brands that win are the ones that connect.

Qualtrics brings you Ken Hughes, world’s leading consumer behaviouralist and The King of CX, alongside Sally Winston, Global Leader, XM Strategy at Qualtrics. Together they’ll explore what it takes to build affinity in the modern experience economy, and how organisations turn that understanding into decisive action.


In this webinar you’ll learn

    • Why connection, not convenience, is the true competitive advantage in 2026 and beyond
    • The ‘Blue Dot’ model: designing experiences that place customers and employees at the centre
    • The five values modern consumers demand from the brands they choose
  • How data and AI become tools for human connection, not replacements for it

Featuring

Ken Hughes

Ken Hughes

World’s leading consumer behaviouralist and The King of CX

Ken isn’t just a keynote-stage name delivering a powerful performance. He has spent years studying how brands form emotive connections, measure real ROI, and push beyond expectations. He’ll share the ideas and examples that are genuinely making a difference right now.

Expect practical strategies for customer empowerment, personalisation, and employee engagement and a clear shift in thinking from transactions to relationships, the foundation of lasting brand affinity.

Qualtrics

Sally Wiston

Director XM Strategy, International Markets

Sally leads the XM Consulting team across the EMEA, APJ, and LATAM regions. Her team brings together experts across all XM categories, helping customers shape their EX, CX, and XM visions. With over two decades of experience in employee experience, Sally has worked with organizations to understand their people at every stage of the lifecycle, designing research solutions and consulting interventions to drive improvements in employee engagement and experience. She has held a variety of roles in business development, consulting, thought leadership, growth strategy, and product innovation.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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