Connection is everything: building customer & employee relationships that last
Connection is everything: building customer & employee relationships that last
How to build customer and employee relationships that last
Your customers and employees don’t want transactions, they want to feel seen, understood, and valued. In a world where AI is commoditising every touchpoint, the brands that win are the ones that connect.
Qualtrics brings you Ken Hughes, world’s leading consumer behaviouralist and The King of CX, alongside Sally Winston, Global Leader, XM Strategy at Qualtrics. Together they’ll explore what it takes to build affinity in the modern experience economy, and how organisations turn that understanding into decisive action.
In this webinar you’ll learn
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- Why connection, not convenience, is the true competitive advantage in 2026 and beyond
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- The ‘Blue Dot’ model: designing experiences that place customers and employees at the centre
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- The five values modern consumers demand from the brands they choose
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How data and AI become tools for human connection, not replacements for it
Connection is everything: building customer & employee relationships that last
Connection is everything: building customer & employee relationships that last
How to build customer and employee relationships that last
Your customers and employees don’t want transactions, they want to feel seen, understood, and valued. In a world where AI is commoditising every touchpoint, the brands that win are the ones that connect.
Qualtrics brings you Ken Hughes, world’s leading consumer behaviouralist and The King of CX, alongside Sally Winston, Global Leader, XM Strategy at Qualtrics. Together they’ll explore what it takes to build affinity in the modern experience economy, and how organisations turn that understanding into decisive action.
Featuring
Ken Hughes
Ken isn’t just a keynote-stage name delivering a powerful performance. He has spent years studying how brands form emotive connections, measure real ROI, and push beyond expectations. He’ll share the ideas and examples that are genuinely making a difference right now.
Expect practical strategies for customer empowerment, personalisation, and employee engagement and a clear shift in thinking from transactions to relationships, the foundation of lasting brand affinity.
Sally Winston
Sally Winston leads XM Strategy at Qualtrics, helping organisations translate experience insight into the decisive actions that drive growth. She brings deep expertise across CX and EX, and a practical lens on what it takes to move from listening to leading.