Webinar
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Insights unlocked: empowering researchers with AI and synthetic data

On-Demand   |  
1 hour

Expectations for market insights are growing, but traditional research hasn’t kept pace. Slow timelines, high costs, and fragmented data make it harder than ever to deliver the answers your business needs.

Join us on our live webinar to explore how AI-powered research combining synthetic panels with human data turns these constraints into opportunities for innovation. Now is your chance to get your questions answered live!  

From instant analysis to predictive insights, you’ll see how organisations are cutting costs, scaling capacity, and making confident, research-driven decisions faster than ever.

This expert led virtual session will help you reimagine what’s possible for your research team and the business partners who depend on it.


In this webinar you’ll learn how to

    • Overcome limitations: Learn why traditional methods fall short and how AI-powered research unlocks faster, sharper decisions
    • Accelerate with AI: Discover how Qualtrics boosts productivity and delivers deeper, actionable insights
    • Drive growth with confidence: See how integrating synthetic + human data helps you adapt quickly and gain a competitive edge
    • Embrace the Human element: Understand the irreplaceable role of people in shaping insights, adding context, and ensuring decisions reflect real-world needs

Featuring

Qualtrics Edge

Sinead O'Brien

EMEA Sales Lead

Sinead leads the EDGE commercial team, helping clients make key business decisions on market analysis, pricing, product development, and brand strategy. With a research background, she’s passionate about the future of market research and AI’s evolving role.

Qualtrics Edge

Conor Comerford

Research Manager

Conor is the lead Research Expert for Qualtrics Edge in EMEA. He has over 12 years of market research experience across Qualtrics and research agencies. He helps clients design and execute impactful research, and specialises in product, proposition and pricing studies.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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