Webinar
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The 4 market research trends shaping 2026

On-Demand   |  
1 hour

The research landscape has fundamentally shifted. Our 2026 trends report reveals 4 critical ways leading teams are reimagining what research can accomplish, from multiplying capacity to securing strategic influence. These aren't incremental improvements.They're breakthrough transformations that separate leaders from the rest.

Join this webinar to discover how your research team can orchestrate AI and human intelligence to conduct different kinds of research, ask bigger questions, and move earlier in the innovation cycle. Our experts will share proven strategies from organisations already seeing measurable impact, bigger budgets, broader scope, and greater organisational reliance on research insights.


Join this webinar to learn

    • How AI agents are democratising insights while elevating research expertise to strategic roles
    • Why integrated research platforms are replacing fragmented AI tool collections
    • The growing divide between teams embracing modern methods and those stuck in traditional approaches
    • How to close the perception gap separating research leadership from frontline teams

Featuring

Qualtrics

Stephen Kelly

Head of Edge Services, EMEA

Stephen is Head of Edge Services EMEA at Qualtrics, with 15+ years in research and data. A UCD Statistics grad, he leads high-impact research delivery, drawing on his innovation, ops, and leadership experience from roles at Kantar and beyond.

Qualtrics Edge

Conor Comerford

Research Manager

Conor is the lead Research Expert for Qualtrics Edge in EMEA. He has over 12 years of market research experience across Qualtrics and research agencies. He helps clients design and execute impactful research, and specialises in product, proposition and pricing studies.

Qualtrics

Bertie Lewis

Market Research Account Executive

Bertie is our lead Market Research account executive for UK & DACH markets with 10+ years in research overall. During his time at Qualtrics, Bertie has supported customers across a wide breadth of industries (Financial Services, Travel, Retail, B2B) to transform their research programmes.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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