Discover how well-designed research can uncover what customers truly see, think, and value—and where brands often miss the mark. This session walks through the process of designing market research that challenges assumptions, clarifies priorities, and exposes hidden opportunities. You’ll learn how to move from data to decisions that strengthen marketing impact, refine brand strategy, and inspire more customer-driven innovation.

You’ll also hear directly from Jasper at Raisin, who will share how his team used research to uncover hidden opportunities and challenge long-held assumptions. He’ll explain how disciplined study design and sharp data interpretation led to insights that transformed both marketing and brand strategy.