Website & App Feedback Tool
Turn digital signals into stronger customer relationships
Most digital friction goes unnoticed. Customers abandon without telling you why. Connect real-time website feedback to behavioural data and act before it costs you.
Your analytics tool can tell you someone left. It can’t tell you why.
Your analytics tool can tell you someone left. It can’t tell you why.
Every rage-click, abandoned form, and silent exit represents a customer who needed help you couldn’t give because you weren’t collecting feedback in the moment that mattered.
When you combine user feedback with behavioural signals and operational data, you can build a real-time picture of the digital customer journey that gets sharper over time.
-7.7ppts
Decline in consumers sharing feedback after a poor experience (since 2021)
2.3x
More likely to increase spending after a strong customer experience
7–13%
More customers retained with Qualtrics
What Qualtrics website & app feedback makes possible
What Qualtrics website & app feedback makes possible
Continuous, omnichannel feedback collection
Continuous, omnichannel feedback collection
Gather feedback across your live website and app, including the behavioural signals of frustration and hesitation that traditional analytics can’t surface.
- Reach the right customer at the right moment with intelligent targeting across the customer journey
- Deploy quickly with a simple JavaScript implementation and pre-built intercept templates
- Capture solicited, unsolicited, and behavioural signals in a single
program
Conversations that give you more answers
Conversations that give you more answers
AI asks intelligent follow-up questions in real time, so your team gets the context it needs beyond the score.
- Uncover themes and patterns that were hiding in generalised user feedback
- Turn poor digital experiences into recovery opportunities with targeted follow-up questions
- When a customer signals frustration, Experience Agents can close the loop automatically, without waiting for a manual review
Pre-built programme methodology
Pre-built programme methodology
You don’t have to build your digital listening programme from scratch. Expert methodology is built-in so you benchmark, refine, and improve faster.
- Guided best practices tell you when, where, and how to gather feedback for maximum programme effectiveness
- Benchmark your programme against industry-certified questions and Qualtrics’ global XM database
- Reduce time to insights and get faster results than you would with an agency or managed service
A complete customer intelligence layer
A complete customer intelligence layer
Build a multi-channel profile of every customer and deepen your understanding with every interaction, so recommendations get sharper as you go.
- Segment customers by CSAT, lifetime value, or behavioural signals like mouse-thrashing and rage-clicks
- Identify risks and opportunities by segment, then intervene automatically with personalised intercepts
- Ask questions about your customer data and get insights across themes, sentiment, and journey stage directly in your dashboard
17 pts
Year-on-year NPS increase
24+
Data sources feeding one real-time customer intelligence platform
2026 Global Consumer Experience Trends Report
Our 6th annual report reveals a troubling gap: While consumers embrace AI for daily tasks, nearly 1 in 5 say AI-powered customer support provides no benefit at all. With loyalty harder than ever to win, organisations can't afford to deploy AI that frustrates customers. Get strategic insights and expert advice on how to use AI thoughtfully, while building the trust that drives lasting customer relationships.
Ready to turn every digital signal into a stronger customer relationship?
Request a demo and see how Qualtrics turns real-time website and app feedback into measurable business outcomes.