Webinar

Inside Out, Outside In: Turning CX Signals into Market-Winning Decisions

Thursday, Aug 13th   |  
12 PM
EDT

Your CX program tells you how today's customers feel. But the decisions that grow share new products, formats, pricing, loyalty hinge on people it can't reach: the market, your competitors' customers, the buyers you don't have yet.

See how leading consumer brands pair CX with market research diagnosing the why, testing concepts before they invest, and benchmarking against rivals using synthetic audiences for speed and human panels for confidence. 


What you’ll walk away with:

    • Where your CX program ok ends—and what only research can answer
    • How to test products, pricing, and concepts before you invest
    • How to benchmark against the rivals your customers compare you to
  • When to use synthetic audiences for speed—and human panels to confirm

  • A simple framework for backing decisions grounded in business impact and validated by research

Featuring

Qualtrics

Ellen Houston

Leader of the Edge Center of Excellence

Ellen is the Leader of the Edge Center of Excellence at Qualtrics, driving innovation in experience management. With a strong background in research and data, she excels in developing strategic solutions that enhance customer engagement and operational efficiency.

Qualtrics

Jessica Kwa

Head of Customer Experience Strategy

Jessica has over 10 years of experience developing CX programs across multiple organizations, with a focus in the hospitality, gaming, and restaurant industries. Jessica specializes in large-scale organizational change by taking CX programs from early development to maturity. She has a proven history of using data and insights to execute enterprise-wide initiatives designed to increase customer loyalty and improve guest experience and employee engagement.

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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