Ellen spent her career at the intersection of business, research, and analytics with experience at consulting, media, marketing strategy, and data science firms. She now leads a cross functional team for Qualtrics’ Market Research Center of Excellence, focused on combining the insights from market research and the power of AI to create innovative offerings for her customers. She holds a BS in Business Administration from the University of Illinois, Urbana-Champaign and an MBA from the Kellogg School of Business.

Jessica has over 10 years of experience developing CX programs across multiple organizations, with a focus in the hospitality, gaming, and restaurant industries. Jessica specializes in large-scale organizational change by taking CX programs from early development to maturity. She has a proven history of using data and insights to execute enterprise-wide initiatives designed to increase customer loyalty and improve guest experience and employee engagement.