Webinar
The synthetic leap: Lessons from 20+ research pilots
The synthetic leap: Lessons from 20+ research pilots
On-Demand
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45 minutes
78% of researchers believe synthetic data will make up more than half of all data collection in the next three years. What does the data actually show? We put it to the test across 20+ real-world pilots.
Watch Qualtrics Research Scientist Kayla Schou share her findings—where synthetic delivers, where it falls short, and how fine-tuned models outperform general-purpose LLMs for research accuracy.
In this session, you’ll learn
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- Which synthetic use cases deliver reliable results
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- Common traps researchers encounter—and how to avoid them
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- How fine-tuned models compare to general-purpose LLMs
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A practical framework for adopting synthetic with rigor
